Busting 6 Myths on PPC

When it comes to becoming an absolute market leader, nothing works better than Pay-Per-Click (PPC) marketing. This strategy allows Google and several San Diego SEO marketers to make a huge amount of money. For all its merits, PPC marketing is strife with rumors and myths. Here’s a look at the top six myths about PPC.

Google Propriety

One of the most common myths about PPC marketing is that it is Google’s propriety. In other words, emerging and established businesses will have to work with Google to market their brand. However, that is not the case.

Google’s famous AdWords program is just one of the many online PPC marketing platforms. All search engines, such as Yahoo, MSN and Bing have their own PPC models. If you’re finding Google AdWords to be a little pricy, you can look for other budget-friendly PPC vendors and marketers.

Price Tag

Many believe that PPC is expensive. This is because this marketing technique is owned and operated by popular search engines, with an annual turnover in millions of dollars. This statement is as true as you want to make it.

Most of the PPC programs allow businesses to plan their monthly budgets. This allows you to spend as much (or as little) on your campaign as you want to. Even if your budget is tight, PPC campaigns can still prove effective if you’ve selected the right keywords and included sufficient links in your online content.

Auto Mode

Another popular misconception about PPC campaigns is that there’s an autopilot mode available. Businesses believe that once they invest in PPC, they need not worry about their campaign. This is where they are wrong.

Constant experimentation is the key to a successful PPC strategy. You will have to search for new and high-ranking keywords and stay up-to-date with the latest search trends. Successful PPC strategies also involve different ad phrasings that can lead to better search results.

Click Fraud

Click fraud is one of the most widely used ways to ruin someone’s PPC campaign. It occurs when another website, through machines, keeps clicking your ads. Since you have to pay for each click to the search engine, click fraud is likely to drain your budget.

With so many upgrades to search engine programs, it is highly unlikely that you will have to bear a click fraud. Search engine algorithms are efficient in detecting fake and fraudulent clicks. They will not charge you a single cent for any of such clicks.

No. 1 Position

Despite what marketing gurus say, getting the number 1 slot for your ads on a search engine is NOT the target of PPC. And it should never be your target either. Research has shown that ads placed in the 2nd and 3rd spots on search engine get a higher number of genuine clicks.

Read More: 3 Cheap PPC Per-Click (PPC) Alternatives

When it comes to PPC marketing, what really matters is your ad wordings. If your ad is compelling and has the right keywords, it is bound to get a high number of clicks- irrespective of its placing on the search engine.

Organic Search

The final misconception many businesses (even PPC marketers) have is that this listing isn’t important for a website with a high organic search ranking. To be honest, PPC marketing and high organic ranking go hand-in-hand. They are both equally important in reinforcing your product/service quality and business legitimacy.

5 Reasons Why SEO Experts Do Not Offer Any Guarantees

When searching for the best San Diego SEO experts or the leading Bay Area SEO companies, you’re likely to come across a range of businesses that offer “guaranteed results”. As tempting and enticing these offers sound, the truth is that there are no guarantees to SEO results. Here are a few reasons why.

Scams

Many organizations like to claim that they have an SEO genie in a bottle. Give the lamp a few rubs (i.e. a few hundred dollars worth of fees for the company), and your search engine rankings are bound to skyrocket. Ever wondered why their emails always end up in your spam folder?

Most of the organizations that make such absurd claims are scams. The technical and complex nature of SEO, Google’s ever-changing algorithm and several other factors make it impossible for one to offer SEO guarantees of any sort. No expert is willing to offer guarantees for things they have no control over.

Prohibition

Search engines, especially Google, expressly forbid users to fall into the lure of SEO guarantees. In its detailed code, Google clearly states that no one can (and should) offer any guarantees on # 1 ranking in the following words:

“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page by submitting a Sitemap and you can do this yourself at no cost whatsoever.” –Google Search Console Help

Instability

If you have engaged in SEO yourself or have an in-house SEO team, you may be well aware of what this point means. Search engine rankings for particular keywords are not mixed. They are dynamic and are constantly changing from one moment to another or from one computer or mobile phone to another.
This makes SEO a particularly interesting (read: challenging) job. And for this very same reason, no SEO expert can, at any point, offer a guarantee with respect to keeping your search results ranking fixed at all times.

Ethics

Shipping businesses, such as FedEx, have a fleet of vehicles to ensure speedy delivery. This makes them accountable for their performance. Similarly, an auto insurance company is liable to bear all repair costs, in the event you face an accident. However, SEO companies do not work like that.

SEO experts have no control over search engine results. They do not have any influence over search engine’s crawlers and algorithm. This makes their job inherently risky and less predictable. Offering guarantees over something they have no control over will raise several ethical concerns for the business.

Irrelevant

Many experts believe that SEO rankings do not measure a business’s overall performance. This means that your business may have quality content, rich snippets, keywords and responsive websites, but poor customer reviews. Can any SEO strategy be helpful in improving your business image or product quality?

This means that any guarantee offered with respect to SEO will not be helpful in improving customer feedback or making your business profitable.

An article by SABA SEO [An Online Marketing Company in San Diego, CA], If you want to boost your search engine rankings, visit San Diego SEO masters.

5 Tips from Blogging Experts Worth Considering

 

Blogging is often thought of as the perfect blend of arts, science, and marketing. As a result, there is no one “right way” of getting it done. The key is to deliver whatever your clients paid you for. Here are a few tips from blogging experts for all experienced, as well as first-time, bloggers.

Brian Clarke, CEO- Copyblogger

As a blogging expert with several years of experience, Brian advises writers on understanding their audience better than they understand themselves. It often requires a lot of questioning and research, but at the end of the day, all that trouble is worth it.

Simply ask your readers across various social media platforms with an engaging quote. If your readers respond positively to the quote, then the topic is definitely worth writing about. This technique works wonders if you’re coming up with a new and unique idea for a blog.

Neil Patel, Founder-KISSmetrics

Neil advises all professional and amateur bloggers to be consistent. It is one of the most important aspects of blogging. It is far easier to lose your web traffic rather than building it up, so make it a point to blog on a consistent basis.

This observation was further proved with a research by Hubspot. It conducted a two-month study, which revealed that businesses publishing frequent blog entries (at least two per week) succeeded in adding subscribers much faster than companies that added content only once a week.

Kristi Hines, Freelancer

Having worked with various organizations, Kristi advises bloggers to start building their own email list from day one. Even if you do not plan to sell anything, having a standby email list will allow you to promote your content and communicate with your target audience easily. This way, you need not worry about your search rankings.

When promoting your blogs through email listing, you can always experiment with your writing style and creativity. For instance, if you replace the line “subscribe by email” to “get jobs by email”, you can substantially improve your subscription rate- as Willy Franzen found out.

Darren Rowse, Founder- ProBlogger

For any business, customer retention is as important as an acquisition. Blogging is no exception to this rule either. If you have an avid reader base, you should appreciate them and encourage them from time to time. Look for new readers each day, but make it a point to thank your existing ones.

A blog is more than just online content. It is a promise to your readers that you always have something for their taste. This is what separates your blog from a generic newspaper article- a strong call to action with reader benefits and an emotional appeal.

Jeff Bullas, Author- Blogging the Smart Way

Everyone loves free gifts and giveaways. Your readers love that too. And that’s where Jeff Bullas comes in with his advice of giving away a truckload of free content that adds value to the readers’ lives. Websites with giveaway contest get nearly twice as many email subscribers are others. However, care should be taken when creating new content. It should be relevant, focused and to the point.

An Article by trusted online marketing company with the expertise in San Diego SEO.