5 of the Worst Social Media Marketing Campaigns EVER! 😞

In this article, “5 of the Worst Social Media Marketing Campaigns EVER!” are mentioned. Worth reading out to avoid the mentioned mistakes in your marketing campaigns to make them successful.

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Social media marketing is ever-evolving. If used properly, a social media marketing campaign can help enhance your brand appeal and get you hot leads. However, there are some campaigns that fall flat. Here’s a list of five of the worst social media marketing campaigns that San Diego SEO experts advise you NOT to follow.

American Rifleman

With the ongoing debate on gun laws in the US, American Rifleman is already having a hard time convincing people to buy guns. Its association with the National Rifle Association has also been viewed with skepticism by pro-gun law activists.

In what was one of the most ill-timed social media marketing campaigns, the magazine posted a pro-gun tweet just when the US was recovering from the tragic Aurora Shooting Incident. The live tweet was met with severe criticism and forced the company to suspend its Twitter account for some time.

McDonald’s

The use of hashtags has become a rage now. From celebrities and politicians to entrepreneurs and conglomerates, people are using hashtags to become trendy and start discussions. While there are several success stories, McDonald’s, unfortunately, got the bitter taste of it.

The fast-food giant started a new hashtag “#mcdstories” to engage with its customers. What followed next was a spectacular backlash as tech-savvy customers took to Twitter to post horrible stories about the company’s products. McDonald’s later admitted that their hashtag plan was a terrible idea.

American Apparel

Capitalism is all about opportunities. Successful businesses know when to seize opportunities and make millions. However, social media is one place where people resort to all sorts of unethical means to promote their viewpoint. And no one proves it better than American Apparel.

The popular fashion brand used Hurricane Sandy as the perfect opportunity for their promotions. With a flat 20% discount for 36 hours for those “stuck in the home and bored by the storm”, the company’s marketing gimmick incurred the wrath of angry customers and civil groups who called this campaign highly insensitive and inappropriate- in view of the damages hurricanes cost to the US.

J.P. Morgan

All of us who are active on social media know that the internet is a cruel and unforgiving place. It’s where internet trolls, elitists, disgruntled citizens, conspiracy theorists, self-styled reformists and God-knows-what lurk around, looking for the perfect gullible victim to take on. Unfortunately, J.P. Morgan became victimized with its social media marketing idea.

In an effort to reach out and engage with its customers, the company arranged a Q&A session on Twitter. Obviously unaware of the trouble it was getting into, Twitter users left no stone unturned in harassing the company over the next six hours with annoying and, at times, offensive questions.

Spearmint Rhino

There are some social media marketing ideas that are so cringe-worthy that they best belongs in one’s head. Which is why when this popular strip club chain let lose its “creative idea”, all hell broke loose on social media. And it is quite understandable why.

The company posted a photo of a baby with the caption “guess which one of our Rhino girls’ this baby belongs to?” The marketing experts at Rhino were careless enough not to notice that the photo was dated 1998- as printed in large across it. This suggests that the baby, in question, was actually 15 at the time the photo was put up by Rhino. This led to both confusion and concern as to whether the company employs minors.

4 Ways A Social Media Agency Can Favor Your Business

Do you know how “Social Media Agency” can provide benefits to your business? If no, then check out this post to increase your knowledge.

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Social Media Agency

Social media agencies can help your business unlock its full potential to foster strong, personal connections to thousands of people in your target market. The following are some of the most valuable ways that social media agencies can benefit your business with their expertise.

Giving you more time and energy to devote to other priorities

Social media marketing is an ever-changing science that demands a great deal of patience and critical thought even from people who have years of experience with it. Naturally, if you have a business to run, you probably don’t have time to take months off of work to become a social media guru.

Instead of struggling to succeed at social media through trial and error, you can entrust the task to people who have already become successful through years of trial and error.

With a professional agency handling your Facebook and Twitter research, you and your team can devote full energy to in-house priorities instead of studying promoted post analytics all day.

Consistent content publishing and promotion

Social media marketing isn’t just about publishing and promoting content, but committing to a consistent publishing and promoting schedule. Once a business or influential person’s followers have grown accustomed to a certain frequency of new content, sticking to that frequency is the key to retaining them.

A social media agency will be able to build a backlog keep up a consistent content promotion schedule flowing for you, removing the pressure of having to do so yourself among other priorities.

Creative repurposing to maximize content value

Your hired social media agency doesn’t necessarily need to create brand new content in order to help your business provide fresh value. The agency can propose and enact strategies to repurpose your old content, such as blog posts, into more dynamic forms like infographics and outsourced videos.

Better relationship marketing through smart trend leveraging

Capitalizing on trends can be an effective strategy to make the business more relatable, but not every trend is the right one for your business to get involved with. When a business tries to involved in a trend that doesn’t suit it, it can come off as a desperate reach for relevance.

An experienced social media agency can pinpoint the areas of overlap between your business’s unique nature and any trends that can be leveraged with authenticity.

Conclusion

A truly professional social media agency will begin by asking about your top measurable goals, where it’s gaining more page followers or driving a higher click-through rate on social media ads.
Once fully aware of the results that you hope to see, the agency will work to leverage as much engagement as possible out your business’s content and its compatibility with current trends.

An article by Saba SEO: An Online Marketing Company in San Diego, CA…

Importance Of Social Media In E-commerce

Social Media is playing a huge role in every aspect but as far as E-commerce is a concern , a one can get a kick-Ass response from the social media platform in the E-Commerce industry if Social Media Marketing done rightly.

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The growth of social media in the modern day and age is astonishing, to say the least. Studies have shown that over the past seven years, the use of social media has increased by 356%. Additionally, more than 70% of adults who use social media platforms prefer to purchase products and services online. With the increased growth of social media, it is safe to say that the above statistics will grow with time. Moving on, it is important to note that some business firms are still not sure if social media marketing is the right fit for them. The world of e-commerce can benefit a great deal from social media when it comes to meeting the following goals.

  • Increasing a brand’s digital presence and staying relevant
  • Increasing sales
  • Obtaining and nurturing leads

Brand recognition and digital presence

Social media platforms are today’s best channels for promoting your brand’s content and voice. With so many people using social media, there is no better tool to improve brand awareness. These platforms give you the perfect opportunity to humanize your business while connecting with potential customers on a more personal level. They allow you to give your business a unique identity that inspires your target audience to converse with you, which in turn leads to discussions where your name is mentioned more often.

Increasing sales

If you make the right connections, establish your business profile and use the increased exposure of the brand to your advantage, social media marketing can help improve your sales. Social media platforms allow you to promote events, special discounts, sales and drive other marketing campaigns that ultimately lead to more sales for your business. Platforms like Facebook even enable you to run a shop and let your customers order for products and services.

Obtain and nurture leads

Once people on social media know that you exist, you can take the opportunity to turn them into leads. The success of doing so depends a lot on whether you develop social content that speaks to your target consumers. For instance, posting a video about how your products work, shocking stats in your industry and short, interesting insights about your firm can inspire your passive followers to convert themselves.
Social media marketing by itself can be a vital foundation for the success of your E-commerce business. More than 80% companies have achieved increased brand presence while another 72% have gained loyal customers and followers via social media. If this means anything, it is that social media is here to stay and your business should take advantage of it.

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