7 Successful Content Writing Tips for Beginners

Search Engine Optimization is incomplete without the correct content. Content plays a key role  in helping Google rank a website. In fact, according to Google’s search quality senior strategist Andrey Lipattsev, it is one of the top 3 ranking factors of Google. In the article below, 7 successful content writing tips are discussed. Beginners in the field SEO content writing can benefit from it greatly.

1. Specific and Accurate

It is important to come up with relevant, specific and accurate content. Too many details can make the reader lose his/her interest, especially if the matter is repetitive. Also, make sure that the information provided in your post is not redundant and outdated. Fresh and updated content is essential to keep the attention of the reader. A concise presentation of the points is an effective strategy for your content. It is important that you make it very clear in the very beginning what you are talking about and your title should also reflect what is the purpose of your article.

2. Word Count

As far as the word count is concerned, there are two different views. According to some, the word count should be between 300-600 words and then there are some who believe that Google loves detailed content so it should range anywhere between 500-1000 words.

However, no matter whether it is the first range or the second one, your content should be fresh and updated. Unique and interesting content will keep the attention’s reader, no matter what.

3. Concise Paragraphs

Although, you may be writing more than 600 words, but your paragraphs should not be very lengthy. Write concise and to the point paragraphs. Each paragraph should contain one specific idea. Bulleted points are also an effective easy to present your ideas.

4. Short and Simple Sentences

Use short and simple sentences. Avoid clichés and too complicated language. Convey your idea in minimum words possible as the complex sentences tend to confuse the reader. Content which has short sentences is also mobile friendly.

5. Subheadings or Subtitles

It is recommended that you us subheadings or subtitles. Just like the main titles, subheadings are a preview of the paragraph/s given below them. It makes it easy for the readers to skim through the text if they don’t have time to read the whole article.

6. Tools/Apps

There are abundant resources online which can help you make your writing effective. You have tools and apps to write and analyze titles like Seopressor and CoSchedule. Then there are tools which can help you avoid clichés and write better sentences and paragraphs. Grammarly can help you identify the grammatical errors and Hemingway App can help you write quality content.

7. Proofreading & Plagiarism Check

It is extremely important to proofread your content before publishing as your writing reflects upon you. Using the apps and tools available online, get rid of any spelling, punctuation and grammatical mistakes.

Google penalizes plagiarized content. So, ensure that your content is not plagiarized in any way. You can use apps like Smallseotools to check if your content is 100% unique.

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5 Ways to Prevent Penalization from Google

SEO is the most trending method to get the right kind of traffic to your website. When you manage to rank on the first page of Google, your website can get scores of traffic.

If the right techniques can get you loads of traffic, some wrong practices can put you in difficulty as well. You have to obey Google’s guidelines and recommendations while performing any SEO activity. If any violation is detected, Google penalizes you heavily. In fact, on extreme situations, Google even removes the websites from its index altogether.

Listed below are 5 ways to prevent penalization from Google.

1. Unique, Valuable and Detailed Content

The biggest violation of Google’s guidelines is using plagiarized content. Google’s algorithms will penalize you immediately for copied content.

It is important that you create unique, valuable and detailed content. It will get you genuine traffic and Google also loves detailed content which adds value and is different from others.

Here are some tips that you can keep in mind while creating a blog post.

  • Create to the point and catchy titles.
  • Give comprehensive information on the topic you are writing about.
  • Write detailed content as Google loves in-depth content. However, it doesn’t mean that you should just focus on the word count. Repetition of the same point will only deter your readers. Focusing on quality and quantity both is necessary.
  • Provide references to the sources of your information as it makes your content authoritative.
  • Ensure that your information is always up to date. Fresh and regular blog posts will keep you safe from Google’s penalization.

2. Relevant Domains Backlinking

Backlinks are a great source of obtaining traffic for your website and rank higher on the first page of Google’s search engine results. However, in the recent years, with different updates to the algorithms of Google, like Penguin, relevancy has become the key to successful backlinking. For example, if your website is about homecare and you are getting links from niches like insurance, children’s welfare and scientific discoveries, Google will percept it as a complete violation and you will have to face the consequences.

Google strictly penalizes the websites which have backlinks pointing to them from irrelevant sources. Such backlinks are considered spammy and Google Penguin update punishes such websites.

3. Link Profile Clean-up

Cleaning your link profile regularly is very essential to avoid Google from censoring your website. Get rid of any spammy or links of the low quality. Regular monitoring of your link profile is extremely necessary.

The best way to perform this task is to use Google Webmaster Tool’s dashboard. It is very easy as you just have to log in to your account on Google Webmaster Tools. Following the instructions, you can download the list of the latest links pointing to your website. Check out this list every two months and remove any low-quality links.

4. Mobile-Friendly Web Design

With the arrival of Mobilegeddon algorithm, it has become essential for all websites to be mobile-friendly. With more and more searches taking place from smartphones, tablets and other such devices, a mobile-friendly version of the website is unavoidable. Google ranks the websites that responsive to mobiles compared to the ones that aren’t.

5. Strong Brand Image

If you have a strong brand image, then you have a great chance to be prevented from Google penalizing you. Google usually doesn’t punish established brands even if they have some problems with their SEO strategy. Brands have a better chance of recovering from the penalties as well. By building your trust on the internet, you can qualify as a brand name with Google.

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Top 3 Ranking Factors Revealed By Google

On 23rd March 2016, Google’s search quality senior strategist Andrey Lipattsev revealed the top three ranking factors by Google. Last year, it was mentioned that Rankbrain was the top third ranking factor of Google, but no hint was given about the first two factors.

However, amongst numerous other factors with which  Google ranks a website, the top three ranking factors are as listed below:

1. Content

2. Links pointing to your website

3. Rank Brain.

These top 3 ranking factors have been discussed briefly in this article.

Content:
It may sound a bit cliched but the fact is that for SEO, “Content is King”. Now that Google has mentioned the content as one of its top three ranking factors, it is even more important than before to concentrate on quality content. Google loves both quality and quantity where the content is concerned.

So what makes up the perfect content?

The features of a good quality content are as follows:

•Spelling and Grammar: It is essential that the content you are writing is grammatically correct. The language should be simple and there should be no grammatical errors. There should not even be a single spelling mistake.

•Catchy Titles: A title is the preview of your content, so it has to be catchy and very attractive.

•Unique: It is important that your content should be unique. It will not only be loved by Google, in fact, it would also be valuable to readers.

•Avoid Plagiarism: Plagiarism is heavily penalized by Google. So be careful not to plagiarize even a single sentence.

•Keywords: Place the keywords sparsely in the content. Do not swarm your content with keywords.

Links:

Another very important factor mentioned by Google is the links pointing to your website. Here are some of the features of the links that Google ranks.

•Clear

•Relevant

•High Authority Links

Google only ranks both organic links, but they should be white hat links. If there is any hint of black hat and spammy links, Google will penalize you. Any kind of manipulation, whether manual or mechanical is considered violation by Google.

Basically, Google rewards the natural or organic links earned by your website.

Rank Brain

Last year, Google revealed Rank Brain as the third most important factor to rank the websites. Rank brain basically uses artificial intelligence to convert the written language into vectors so that the computer can understand it. Basically, Rank Brain makes the whole process of searching a  better experience for the users.

Five important features of Rank Brain are listed below:
•Rank Brain interprets even the most complex queries from the users and with its help Google returns with the most relevant results.

•Although 15% percent of the results are affected by this AI algorithm, the search update has become much better compared to the human think tanks.

•Search results’ quality has improved. More relevant and quality results are being revealed now.

•Presently, Rank Brain is integrated with other sections of the algorithm that affects the search engines and page rankings like Panda and Penguin.

•Anything that helps Google with producing better results is a useful addition. So, Rank Brain will be here to stay for a long time in the future.

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