5 Reasons Why SEO Experts Do Not Offer Any Guarantees

When searching for the best San Diego SEO experts or the leading Bay Area SEO companies, you’re likely to come across a range of businesses that offer “guaranteed results”. As tempting and enticing these offers sound, the truth is that there are no guarantees to SEO results. Here are a few reasons why.



When searching for the best San Diego SEO experts or the leading Bay Area SEO companies, you’re likely to come across a range of businesses that offer “guaranteed results”. As tempting and enticing these offers sound, the truth is that there are no guarantees to SEO results. Here are a few reasons why.


Many organizations like to claim that they have an SEO genie in a bottle. Give the lamp a few rubs (i.e. a few hundred dollars worth of fees for the company), and your search engine rankings are bound to skyrocket. Ever wondered why their emails always end up in your spam folder?

Most of the organizations that make such absurd claims are scams. The technical and complex nature of SEO, Google’s ever-changing algorithm and several other factors make it impossible for one to offer SEO guarantees of any sort. No expert is willing to offer guarantees for things they have no control over.


Search engines, especially Google, expressly forbid users to fall into the lure of SEO guarantees. In its detailed code, Google clearly states that no one can (and should) offer any guarantees on # 1 ranking in the following words:

“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page by submitting a Sitemap and you can do this yourself at no cost whatsoever.” –Google Search Console Help


If you have engaged in SEO yourself or have an in-house SEO team, you may be well aware of what this point means. Search engine rankings for particular keywords are not mixed. They are dynamic and are constantly changing from one moment to another or from one computer or mobile phone to another.
This makes SEO a particularly interesting (read: challenging) job. And for this very same reason, no SEO expert can, at any point, offer a guarantee with respect to keeping your search results ranking fixed at all times.


Shipping businesses, such as FedEx, have a fleet of vehicles to ensure speedy delivery. This makes them accountable for their performance. Similarly, an auto insurance company is liable to bear all repair costs, in the event you face an accident. However, SEO companies do not work like that.

SEO experts have no control over search engine results. They do not have any influence over search engine’s crawlers and algorithm. This makes their job inherently risky and less predictable. Offering guarantees over something they have no control over will raise several ethical concerns for the business.


Many experts believe that SEO rankings do not measure a business’s overall performance. This means that your business may have quality content, rich snippets, keywords and responsive websites, but poor customer reviews. Can any SEO strategy be helpful in improving your business image or product quality?

This means that any guarantee offered with respect to SEO will not be helpful in improving customer feedback or making your business profitable.

An article by SABA SEO [An Online Marketing Company in San Diego, CA], If you want to boost your search engine rankings, visit San Diego SEO masters.

How An Epic Content Brings Traffic On Its Own?

Do you know how an epic content brings traffic on its own? If no is your answer then you better read this worthful article to get familiar with it.


Epic content will drive free traffic to your website. Search engines want to provide informative, relevant and valuable content, therefore, if you write great content, Google will rank your site near the top of the SERPs and the traffic will follow. Writing outstanding content is easier said than done, nevertheless, these tips will help you to craft content that people will want to read and then share.

Sharebait Headlines

Crafting an epic headline is the key to attracting visitors and getting peer-to-peer shares. In fact, 59 percent of people share links on social media based on the headline alone (1). If people are not reading your article, don’t get discouraged. Your content is being circulated to a wider audience and it may even go viral.

If possible, include a number in your headline, such as “5 Free Ways To Win At Bingo Effortlessly.” Include an adjective, such as free or strange to grab people’s attention. Promise your reader that they will learn something new and valuable and then deliver on your promise.

Writing Content

Google is shifting away from traditional optimized content stuffed with keywords to rewarding authoritative content that delivers real value (2). Long-tail keywords are still important for driving qualified traffic, so keyword research is still important. The key is to write your article around one long-tail keyword phrase and not worry about cramming in other keywords, as they will flow naturally in useful content.

Know your target audience and what appeals to them, then write as if you are speaking to your ideal customer. Remember, authoritative content has no spelling or grammar errors, nor is it spun from existing content.

Share Your Content

Post links on social media to your article with the killer headline to reach more of your audience. Don’t forget Facebook Groups, LinkedIn Groups and Google Plus Communities that cater to your subject matter. Gather emails and share your new content with your subscribers, but don’t overwhelm them if you publish frequently.

In addition, you can share your content via:

  • Social bookmarking websites
  • Reddit sub-forums
  • Content aggregation platforms

Promoting Your Content For Free

If you have created interesting, useful content, share a link to it in forums. Don’t spam! pPeople, only share your link if your content answers their question in more detail. Yahoo Answers and Quora are also good places to answer users’ questions and then refer them to your content for more information.

These secrets will help you create, share and promote epic content that will drive traffic for weeks after you publish your article.

This article has been shared by Saba SEO: An online marketing company, specialized in San Diego SEO.