Busting 6 Myths on PPC

When it comes to becoming an absolute market leader, nothing works better than Pay-Per-Click (PPC) marketing. This strategy allows Google and several San Diego SEO marketers to make a huge amount of money. For all its merits, PPC marketing is strife with rumors and myths. Here’s a look at the top six myths about PPC.

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Pay-Per-Click-(PPC)-Marketing

When it comes to becoming an absolute market leader, nothing works better than Pay-Per-Click (PPC) marketing. This strategy allows Google and several San Diego SEO marketers to make a huge amount of money. For all its merits, PPC marketing is strife with rumors and myths. Here’s a look at the top six myths about PPC.

Google Propriety

One of the most common myths about PPC marketing is that it is Google’s propriety. In other words, emerging and established businesses will have to work with Google to market their brand. However, that is not the case.

Google’s famous AdWords program is just one of the many online PPC marketing platforms. All search engines, such as Yahoo, MSN and Bing have their own PPC models. If you’re finding Google AdWords to be a little pricy, you can look for other budget-friendly PPC vendors and marketers.

Price Tag

Many believe that PPC is expensive. This is because this marketing technique is owned and operated by popular search engines, with an annual turnover in millions of dollars. This statement is as true as you want to make it.

Most of the PPC programs allow businesses to plan their monthly budgets. This allows you to spend as much (or as little) on your campaign as you want to. Even if your budget is tight, PPC campaigns can still prove effective if you’ve selected the right keywords and included sufficient links in your online content.

Auto Mode

Another popular misconception about PPC campaigns is that there’s an autopilot mode available. Businesses believe that once they invest in PPC, they need not worry about their campaign. This is where they are wrong.

Constant experimentation is the key to a successful PPC strategy. You will have to search for new and high-ranking keywords and stay up-to-date with the latest search trends. Successful PPC strategies also involve different ad phrasings that can lead to better search results.

Click Fraud

Click fraud is one of the most widely used ways to ruin someone’s PPC campaign. It occurs when another website, through machines, keeps clicking your ads. Since you have to pay for each click to the search engine, click fraud is likely to drain your budget.

With so many upgrades to search engine programs, it is highly unlikely that you will have to bear a click fraud. Search engine algorithms are efficient in detecting fake and fraudulent clicks. They will not charge you a single cent for any of such clicks.

No. 1 Position

Despite what marketing gurus say, getting the number 1 slot for your ads on a search engine is NOT the target of PPC. And it should never be your target either. Research has shown that ads placed in the 2nd and 3rd spots on search engine get a higher number of genuine clicks.

Read More: 3 Cheap PPC Per-Click (PPC) Alternatives

When it comes to PPC marketing, what really matters is your ad wordings. If your ad is compelling and has the right keywords, it is bound to get a high number of clicks- irrespective of its placing on the search engine.

Organic Search

The final misconception many businesses (even PPC marketers) have is that this listing isn’t important for a website with a high organic search ranking. To be honest, PPC marketing and high organic ranking go hand-in-hand. They are both equally important in reinforcing your product/service quality and business legitimacy.

5 Reasons Why SEO Experts Do Not Offer Any Guarantees

When searching for the best San Diego SEO experts or the leading Bay Area SEO companies, you’re likely to come across a range of businesses that offer “guaranteed results”. As tempting and enticing these offers sound, the truth is that there are no guarantees to SEO results. Here are a few reasons why.

SEO-Experts-do-not-offer-SEO-Guarantees

When searching for the best San Diego SEO experts or the leading Bay Area SEO companies, you’re likely to come across a range of businesses that offer “guaranteed results”. As tempting and enticing these offers sound, the truth is that there are no guarantees to SEO results. Here are a few reasons why.

Scams

Many organizations like to claim that they have an SEO genie in a bottle. Give the lamp a few rubs (i.e. a few hundred dollars worth of fees for the company), and your search engine rankings are bound to skyrocket. Ever wondered why their emails always end up in your spam folder?

Most of the organizations that make such absurd claims are scams. The technical and complex nature of SEO, Google’s ever-changing algorithm and several other factors make it impossible for one to offer SEO guarantees of any sort. No expert is willing to offer guarantees for things they have no control over.

Prohibition

Search engines, especially Google, expressly forbid users to fall into the lure of SEO guarantees. In its detailed code, Google clearly states that no one can (and should) offer any guarantees on # 1 ranking in the following words:

“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page by submitting a Sitemap and you can do this yourself at no cost whatsoever.” –Google Search Console Help

Instability

If you have engaged in SEO yourself or have an in-house SEO team, you may be well aware of what this point means. Search engine rankings for particular keywords are not mixed. They are dynamic and are constantly changing from one moment to another or from one computer or mobile phone to another.
This makes SEO a particularly interesting (read: challenging) job. And for this very same reason, no SEO expert can, at any point, offer a guarantee with respect to keeping your search results ranking fixed at all times.

Ethics

Shipping businesses, such as FedEx, have a fleet of vehicles to ensure speedy delivery. This makes them accountable for their performance. Similarly, an auto insurance company is liable to bear all repair costs, in the event you face an accident. However, SEO companies do not work like that.

SEO experts have no control over search engine results. They do not have any influence over search engine’s crawlers and algorithm. This makes their job inherently risky and less predictable. Offering guarantees over something they have no control over will raise several ethical concerns for the business.

Irrelevant

Many experts believe that SEO rankings do not measure a business’s overall performance. This means that your business may have quality content, rich snippets, keywords and responsive websites, but poor customer reviews. Can any SEO strategy be helpful in improving your business image or product quality?

This means that any guarantee offered with respect to SEO will not be helpful in improving customer feedback or making your business profitable.

An article by SABA SEO [An Online Marketing Company in San Diego, CA], If you want to boost your search engine rankings, visit San Diego SEO masters.

5 Tips from Blogging Experts Worth Considering

Blogging is often thought of as the perfect blend of arts, science, and marketing. As a result, there is no one “right way” of getting it done. The key is to deliver whatever your clients paid you for. Here are a few tips from blogging experts for all experienced, as well as first-time, bloggers.

Blog concept with young woman wearing red glasses in her home office

 

Blogging is often thought of as the perfect blend of arts, science, and marketing. As a result, there is no one “right way” of getting it done. The key is to deliver whatever your clients paid you for. Here are a few tips from blogging experts for all experienced, as well as first-time, bloggers.

Brian Clarke, CEO- Copyblogger

As a blogging expert with several years of experience, Brian advises writers on understanding their audience better than they understand themselves. It often requires a lot of questioning and research, but at the end of the day, all that trouble is worth it.

Simply ask your readers across various social media platforms with an engaging quote. If your readers respond positively to the quote, then the topic is definitely worth writing about. This technique works wonders if you’re coming up with a new and unique idea for a blog.

Neil Patel, Founder-KISSmetrics

Neil advises all professional and amateur bloggers to be consistent. It is one of the most important aspects of blogging. It is far easier to lose your web traffic rather than building it up, so make it a point to blog on a consistent basis.

This observation was further proved with a research by Hubspot. It conducted a two-month study, which revealed that businesses publishing frequent blog entries (at least two per week) succeeded in adding subscribers much faster than companies that added content only once a week.

Kristi Hines, Freelancer

Having worked with various organizations, Kristi advises bloggers to start building their own email list from day one. Even if you do not plan to sell anything, having a standby email list will allow you to promote your content and communicate with your target audience easily. This way, you need not worry about your search rankings.

When promoting your blogs through email listing, you can always experiment with your writing style and creativity. For instance, if you replace the line “subscribe by email” to “get jobs by email”, you can substantially improve your subscription rate- as Willy Franzen found out.

Darren Rowse, Founder- ProBlogger

For any business, customer retention is as important as an acquisition. Blogging is no exception to this rule either. If you have an avid reader base, you should appreciate them and encourage them from time to time. Look for new readers each day, but make it a point to thank your existing ones.

A blog is more than just online content. It is a promise to your readers that you always have something for their taste. This is what separates your blog from a generic newspaper article- a strong call to action with reader benefits and an emotional appeal.

Jeff Bullas, Author- Blogging the Smart Way

Everyone loves free gifts and giveaways. Your readers love that too. And that’s where Jeff Bullas comes in with his advice of giving away a truckload of free content that adds value to the readers’ lives. Websites with giveaway contest get nearly twice as many email subscribers are others. However, care should be taken when creating new content. It should be relevant, focused and to the point.

An Article by trusted online marketing company with the expertise in San Diego SEO.

10 Tools To Boost Your Sales And Efficiency ❤️️

If you want to boost your sales then, you must check out this article because it has the 10 effective tools listed which will help you out in boosting your sales 👍.

Companies are always looking for ways to increase their revenue, and they want to find ways to improve their sales volume. However, sales people are having more difficulty getting the leads they need to close deals.

The competition in today’s business world is fiercer than it has ever been, and it’s becoming more of a challenge for smaller companies to get the sales they need to improve their profitability. That’s why they need to have the right tools to help them manage their campaigns, and that’s why they need access to the right information to help them improve their sales strategy.

Here are some tools that could help businesses manage their sales process a little better, which can help them make the money they need to survive in today’s fast-paced market.

1. HubSpot

HubSpot is a “one-stop shop” for everything related to sales management, and when it comes to these types of tools, Neil Patel calls it “the cream of the crop.” Businesses can manage every part of the sales cycle, and it includes everything from email campaigns to detailed analytics. Companies can get insights about the amount of traffic each campaign is generating, so they can get a better idea of which product or service is performing more strongly.

2. LinkedIn Sales Navigator

LinkedIn has become the biggest professional network on the web, so that it has its own sales platform only makes sense. It has many tools that businesses can use to get more leads, which they can convert into sales. It also has advanced searching capabilities so companies can find leads that are right for their business.

3. Yesware

Yesware has many advanced tools that can give businesses powerful insights into the success of their campaigns, and they can even share data with other people on their sales team. Yesware can give advice on where and how to improve, and it can provide valuable data in real-time. This can be useful for someone who needs access to the right information quickly.

4. SalesLoft

SalesLoft has a number of features that can help salespeople convert leads into appointments, and it has an auto dialer that can help them improve their productivity. There are several templates that can help businesses create email campaigns, and they’re provided with detailed data so they can track their responses. SalesLoft claims that their platform can improve their lead-to-appointment conversion by 300%!

5. Toutapp

Toutapp is another all-purpose sales tools that can help businesses track the effectiveness of their strategies, and it can keep an eye on how well they’re communicating with prospects. Toutapp can help salespeople schedule appointments, and it will send reminders about any tasks that need to be done throughout the day. Toutapp is a powerful tool that can help a company’s sales force make the best use of its time, and it has a series of templates through which they can communicate with customers.

6. ClinchPad

When it comes to CRM software, ClinchPad is simpler than most, and it’s designed for smaller teams that want to improve their efficiency. The Sales Dashboard has all kinds of data to help sales teams improve the way they interact with customers, and it can help them manage the selling cycle more effectively.

7. Pipedrive

Pipedrive is another CRM solution that can give businesses everything they need to manage the sales process, and it can give them detailed information and statistics that can help them improve. It can even help businesses keep track of deals that are still in progress.

8. SalesCloud

SalesCloud can help businesses get smarter about how they manage their sales force, and it can help them close deals more quickly. The tools that this service provides can help salespeople be more productive while they’re on the floor, and it even has CRM software to help them manage the selling cycle.

9. InsideView Sales

This tool is designed to help businesses get the right leads for the product or service they’re offering, and it can give them valuable information on how to turn them into sales. It can help companies target the right prospects so they can improve their productivity, and it can give them important information on each one they contact.

10. Clari

Clari is a useful tool that can help sales teams improve their strategies to get more results, and it hopes to eliminate any confusion about the overall performance of company’s sales force. It shows them areas upon which they can improve, and the information that this tool provides can help salespeople close more leads. Detailed forecasting can help sales managers coach their staff so they can make more money for the company, and it even offers information about the profitability of closing a particular sale.

Conclusion

Managing the sales cycle is important to the long-term success of a business, and it’s how it can make the money it needs to survive. That’s why companies need to have the right tools to manage the sales cycle more effectively.

This article has been brought to you by Saba SEO, the company specialized in Internet Marketing Service in San Diego, CA.

Importance Of Social Media In E-commerce

Social Media is playing a huge role in every aspect but as far as E-commerce is a concern , a one can get a kick-Ass response from the social media platform in the E-Commerce industry if Social Media Marketing done rightly.

social-media

The growth of social media in the modern day and age is astonishing, to say the least. Studies have shown that over the past seven years, the use of social media has increased by 356%. Additionally, more than 70% of adults who use social media platforms prefer to purchase products and services online. With the increased growth of social media, it is safe to say that the above statistics will grow with time. Moving on, it is important to note that some business firms are still not sure if social media marketing is the right fit for them. The world of e-commerce can benefit a great deal from social media when it comes to meeting the following goals.

  • Increasing a brand’s digital presence and staying relevant
  • Increasing sales
  • Obtaining and nurturing leads

Brand recognition and digital presence

Social media platforms are today’s best channels for promoting your brand’s content and voice. With so many people using social media, there is no better tool to improve brand awareness. These platforms give you the perfect opportunity to humanize your business while connecting with potential customers on a more personal level. They allow you to give your business a unique identity that inspires your target audience to converse with you, which in turn leads to discussions where your name is mentioned more often.

Increasing sales

If you make the right connections, establish your business profile and use the increased exposure of the brand to your advantage, social media marketing can help improve your sales. Social media platforms allow you to promote events, special discounts, sales and drive other marketing campaigns that ultimately lead to more sales for your business. Platforms like Facebook even enable you to run a shop and let your customers order for products and services.

Obtain and nurture leads

Once people on social media know that you exist, you can take the opportunity to turn them into leads. The success of doing so depends a lot on whether you develop social content that speaks to your target consumers. For instance, posting a video about how your products work, shocking stats in your industry and short, interesting insights about your firm can inspire your passive followers to convert themselves.
Social media marketing by itself can be a vital foundation for the success of your E-commerce business. More than 80% companies have achieved increased brand presence while another 72% have gained loyal customers and followers via social media. If this means anything, it is that social media is here to stay and your business should take advantage of it.

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How to Make Seasonal Content Effective in SEO?

If your question is “How to Make Seasonal Content Effective in SEO?” then you are at the right place. Read on the post and get your answer. #SimplyAwesome 🙂

content

You might like the idea of creating blog posts and other content for your website with the seasons and holidays in mind. After all, you might have a lot of fun writing seasonal posts, and you might assume that holiday and season-specific content is what your audience wants. However, one thing that you might be worried about is whether or not seasonal content is effective for SEO since search engine optimization might be your main reason for creating blog posts and other content in the first place. Luckily, it is possible to use this type of content for search engine optimization purposes. These are a few ways to do so.

Focus on Your Headlines

First of all, as with any other time that you create content for your website, it is important to focus on your headlines. You will want to take your time to craft titles that will draw people to click so that you can get natural reads, and you’ll also want to include keywords for search engine optimization purposes.

Build on Past Seasonal Posts

Did you create seasonal content for your website last year? If so, there is no reason to start over. Instead, take a look at what you have already done, and consider building off of it each year. You can also include links to previous seasonal posts throughout your content, which is helpful for SEO purposes. This will give you a great starting point to help you create your seasonal content, and it will also ensure that your readers know what to expect from your website each holiday season.

Choose the Right Keywords

As with any other time that you are creating SEO content for your website, you will want to take the time to do your keyword research. Just remember that keyword research should be done a little bit differently when it comes to seasonal content; you are looking for keywords with big yet short-term spikes of popularity, in general; so that you can target what people are looking for during the holiday season.

As you can see, it is entirely possible to make seasonal content effective for SEO. If you are thinking about creating content that relates to the holiday season, consider following these tips so that this content can help with your search engine marketing efforts while being a pleasant, festive read for your audience as well.

Saba SEO is a San Diego online marketing company & a Premier Google Partner. We do the San Diego SEO rightly!

How An Epic Content Brings Traffic On Its Own?

Do you know how an epic content brings traffic on its own? If no is your answer then you better read this worthful article to get familiar with it.

epic-content

Epic content will drive free traffic to your website. Search engines want to provide informative, relevant and valuable content, therefore, if you write great content, Google will rank your site near the top of the SERPs and the traffic will follow. Writing outstanding content is easier said than done, nevertheless, these tips will help you to craft content that people will want to read and then share.

Sharebait Headlines

Crafting an epic headline is the key to attracting visitors and getting peer-to-peer shares. In fact, 59 percent of people share links on social media based on the headline alone (1). If people are not reading your article, don’t get discouraged. Your content is being circulated to a wider audience and it may even go viral.

If possible, include a number in your headline, such as “5 Free Ways To Win At Bingo Effortlessly.” Include an adjective, such as free or strange to grab people’s attention. Promise your reader that they will learn something new and valuable and then deliver on your promise.

Writing Content

Google is shifting away from traditional optimized content stuffed with keywords to rewarding authoritative content that delivers real value (2). Long-tail keywords are still important for driving qualified traffic, so keyword research is still important. The key is to write your article around one long-tail keyword phrase and not worry about cramming in other keywords, as they will flow naturally in useful content.

Know your target audience and what appeals to them, then write as if you are speaking to your ideal customer. Remember, authoritative content has no spelling or grammar errors, nor is it spun from existing content.

Share Your Content

Post links on social media to your article with the killer headline to reach more of your audience. Don’t forget Facebook Groups, LinkedIn Groups and Google Plus Communities that cater to your subject matter. Gather emails and share your new content with your subscribers, but don’t overwhelm them if you publish frequently.

In addition, you can share your content via:

  • Social bookmarking websites
  • Reddit sub-forums
  • Content aggregation platforms

Promoting Your Content For Free

If you have created interesting, useful content, share a link to it in forums. Don’t spam! pPeople, only share your link if your content answers their question in more detail. Yahoo Answers and Quora are also good places to answer users’ questions and then refer them to your content for more information.

These secrets will help you create, share and promote epic content that will drive traffic for weeks after you publish your article.

This article has been shared by Saba SEO: An online marketing company, specialized in San Diego SEO.