5 Simple SEO Tips for Home Caregivers in San Diego

Home caregiving is one of the most prominent and profitable businesses in San Diego and the Bay Area. As a licensed and experienced home care expert, you can even start your own business and play your part in helping the elderly.

When it comes to looking for clients and business, the internet is a competitive place. It is also more economical to look for clients online rather than to invest in print media. Here are the five tips offered by a reputed San Diego SEO Company on how home caregivers can benefit from SEO.

Use Keywords

Keywords decide what your website will be all about. Potential customers and clients use keywords to search up on businesses. You can use search engines and web crawlers to look for keywords relevant to your business or call in the experts.

seo-keywords

When using keyword terms and phrases, it is necessary to put yourself in your audience’s position and then think. Your target audience is likely to search for “elderly home care in San Diego” on Google. You can use the same key terms in your web pages. You may also consider similar keyphrases, such as “home cooked meals for seniors in San Diego”, for your web content.

Quality Matters

While keywords are important, they are not solely responsible for search engine optimization. Because of the recent Google algorithm updates, web content saturated with keywords is marked as spam and is unlikely to show up in search results.

quality-content-matters

Your focus should be on quality content. This requires that your content delivers whatever your headline promises. For e.g. if your headline reads as “Why Hire Us?” it should only focus on the benefits of hiring your organization. Conclude your content with a strong call-to-action. Keep keyword density within 5%.

Mobile Compatibility

Almost everyone carries a smartphone now. This is why search engines offer a higher rank to all mobile-compatible websites.

Using-Smartphone

So if you’re designing a website, make sure it is compatible with desktop, laptop, and mobile screens. It is strongly recommended that your hire web developers for this purpose.

Blogs

The blog is one of the essential elements of SEO. They are informative and help in building trust. Blogs also help in increasing inbound links and redirecting customers to your landing page.

blog

By frequently updating your blogs section with fresh, informative and original content, web crawlers will mark your site as active. This will help improve your search ranking. Fresh blogs are also appealing to your reader base, most of whom will become your customers eventually.

Social Media Marketing

SEO and SMM go hand in hand. Social media can spread a word about your organization and get people curious. Websites like Twitter and Facebook allows businesses and business owners to interact with their clients and consumers and build lasting relationships.

social-media-marketing

By using social media response, you can also assess the quality of your products and services. The forum can also be used for blog posting, with backlinks to your landing page. All these tactics will only improve your ranking.

This article has been brought to you by, Saba SEO – Google Premier Partner Company

The Curious Case of Google’s Advanced Verification Test in San Diego

Earlier in November, San Diego businesses witnessed a massive drop in their search engine listings. According to Search Engine Land’s Report, Google’s advanced verification test dropped over 89% of listings from the 3-pack. For those who have no idea on how SEO San Diego works, here is a detailed explanation of what just happened.

What is Google Advanced Verification Test?

Google is the leading global search engine. In order to fine-tune its search and present only relevant, reliable and authentic data to its users, it frequently tests web content for spam. In October this year, the search engine introduced a new spam prevention technique called the advanced verification, which relies on third-party companies for business verification.

The advanced verification testing applies to locksmith and plumber businesses in San Diego. This is because these Google has observed a lot of spam relating to these industries, especially in local results, organic searches and in Google Maps.

Under this program, Google employed a security agency named Pinkerton to verify all genuine locksmith and plumbing businesses in San Diego. These businesses were given a November 10 deadline to apply for the verification test.

To explain 3-pack better, let’s consider an example. Suppose that you’re living in San Diego and your drainage pipe is clogged up. You’ve decided to call in the experts. So you log onto Google and search “best plumbers in San Diego”. Google search will provide you with 3 local plumbers in your area marked in maps. This is known as a 3-pack, as shown in the following snippet.

best-plumbers-in-san-diego

So what’s this News about, again?

Now the November 10 deadline has passed, search results narrowed down plumbing services to two different types of 3-packs.

The first of the local 3-pack in search results features a “Sponsor” section which states that the listings are part of Google’s Home Service section. When you click on the “More Plumbers” option, you get a further two types of listings.

The top listings seem to be paid listings and each of them sported a “Google guaranteed” (As you can see in the image) badge. Google’s Help Center, however, falls short of clarifying if the features shown in result section are also paid for.

As you scroll down towards the bottom of the list, you come across a few organic listings without the Google badge. However, these websites have a tracking phone number. Another thing worth noting is that most of these businesses are located in San Diego suburbs.

Hmmm, I see. And where do I fit in?

The second of the 3-pack contains 7 businesses that passed the advanced verification test. All of these businesses have a local outlet within the city. This means that if you’re running a plumbing or locksmith business locally, then Google’s latest SEO San Diego upgrade has made it easier for you improve your ranking and get more customers!

Get in touch with a San Diego SEO Agency to learn more about how to make the most of it.