When searching for the best San Diego SEO experts or the leading Bay Area SEO companies, you’re likely to come across a range of businesses that offer “guaranteed results”. As tempting and enticing these offers sound, the truth is that there are no guarantees to SEO results. Here are a few reasons why.
Many organizations like to claim that they have an SEO genie in a bottle. Give the lamp a few rubs (i.e. a few hundred dollars worth of fees for the company), and your search engine rankings are bound to skyrocket. Ever wondered why their emails always end up in your spam folder?
Most of the organizations that make such absurd claims are scams. The technical and complex nature of SEO, Google’s ever-changing algorithm and several other factors make it impossible for one to offer SEO guarantees of any sort. No expert is willing to offer guarantees for things they have no control over.
Search engines, especially Google, expressly forbid users to fall into the lure of SEO guarantees. In its detailed code, Google clearly states that no one can (and should) offer any guarantees on # 1 ranking in the following words:
“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page by submitting a Sitemap and you can do this yourself at no cost whatsoever.” –Google Search Console Help
If you have engaged in SEO yourself or have an in-house SEO team, you may be well aware of what this point means. Search engine rankings for particular keywords are not mixed. They are dynamic and are constantly changing from one moment to another or from one computer or mobile phone to another.
This makes SEO a particularly interesting (read: challenging) job. And for this very same reason, no SEO expert can, at any point, offer a guarantee with respect to keeping your search results ranking fixed at all times.
Shipping businesses, such as FedEx, have a fleet of vehicles to ensure speedy delivery. This makes them accountable for their performance. Similarly, an auto insurance company is liable to bear all repair costs, in the event you face an accident. However, SEO companies do not work like that.
SEO experts have no control over search engine results. They do not have any influence over search engine’s crawlers and algorithm. This makes their job inherently risky and less predictable. Offering guarantees over something they have no control over will raise several ethical concerns for the business.
Many experts believe that SEO rankings do not measure a business’s overall performance. This means that your business may have quality content, rich snippets, keywords and responsive websites, but poor customer reviews. Can any SEO strategy be helpful in improving your business image or product quality?
This means that any guarantee offered with respect to SEO will not be helpful in improving customer feedback or making your business profitable.
An article by SABA SEO [An Online Marketing Company in San Diego, CA], If you want to boost your search engine rankings, visit San Diego SEO masters.