When it comes to becoming an absolute market leader, nothing works better than Pay-Per-Click (PPC) marketing. This strategy allows Google and several San Diego SEO marketers to make a huge amount of money. For all its merits, PPC marketing is strife with rumors and myths. Here’s a look at the top six myths about PPC.
One of the most common myths about PPC marketing is that it is Google’s propriety. In other words, emerging and established businesses will have to work with Google to market their brand. However, that is not the case.
Google’s famous AdWords program is just one of the many online PPC marketing platforms. All search engines, such as Yahoo, MSN and Bing have their own PPC models. If you’re finding Google AdWords to be a little pricy, you can look for other budget-friendly PPC vendors and marketers.
Many believe that PPC is expensive. This is because this marketing technique is owned and operated by popular search engines, with an annual turnover in millions of dollars. This statement is as true as you want to make it.
Most of the PPC programs allow businesses to plan their monthly budgets. This allows you to spend as much (or as little) on your campaign as you want to. Even if your budget is tight, PPC campaigns can still prove effective if you’ve selected the right keywords and included sufficient links in your online content.
Another popular misconception about PPC campaigns is that there’s an autopilot mode available. Businesses believe that once they invest in PPC, they need not worry about their campaign. This is where they are wrong.
Constant experimentation is the key to a successful PPC strategy. You will have to search for new and high-ranking keywords and stay up-to-date with the latest search trends. Successful PPC strategies also involve different ad phrasings that can lead to better search results.
Click fraud is one of the most widely used ways to ruin someone’s PPC campaign. It occurs when another website, through machines, keeps clicking your ads. Since you have to pay for each click to the search engine, click fraud is likely to drain your budget.
With so many upgrades to search engine programs, it is highly unlikely that you will have to bear a click fraud. Search engine algorithms are efficient in detecting fake and fraudulent clicks. They will not charge you a single cent for any of such clicks.
No. 1 Position
Despite what marketing gurus say, getting the number 1 slot for your ads on a search engine is NOT the target of PPC. And it should never be your target either. Research has shown that ads placed in the 2nd and 3rd spots on search engine get a higher number of genuine clicks.
Read More: 3 Cheap PPC Per-Click (PPC) Alternatives
When it comes to PPC marketing, what really matters is your ad wordings. If your ad is compelling and has the right keywords, it is bound to get a high number of clicks- irrespective of its placing on the search engine.
The final misconception many businesses (even PPC marketers) have is that this listing isn’t important for a website with a high organic search ranking. To be honest, PPC marketing and high organic ranking go hand-in-hand. They are both equally important in reinforcing your product/service quality and business legitimacy.