10 Social Media Marketing Mistakes to Avoid

5-of-the-worst-social-media-marketing-campaigns-ever

Admit it- we’ve all used social media for more than just watching cat videos. It is one of the most important marketing tools of the 21st century. But if not used correctly, social media marketing (SMM) can be pretty disastrous for your business and reputation. Here are the top 10 SMM mistakes all businesses should avoid, as recommended by various San Diego SEO optimization.

No Planning

Many companies create flashy social media profiles & place glossy content, only to end up vanishing within a few weeks. Why you ask? Because, they didn’t plan and think their strategy through! Before doing anything, include your strategy and goals and time for interaction in your SMM plan.

Using Different Profiles

Organizations frequently manage different profiles and accounts across the same social media platform. All of their accounts link to their main website. This move is not only unethical, but also a complete waste of time. Instead, focus your energies in creating and maintaining only one social media account and dedicate your efforts towards it.

Spamming

This black hat tactic never works. It is outdated and can make your SEO a nightmare. By throwing away links on your social media, which your readers will never click on, you’re seriously jeopardizing your entire online marketing strategy.

Minimal Interaction

In many cases, social media accounts have status/activity updates, but do not participate in the conversations. Lack of engaging conversations with followers alienates your target audience and makes them switch to your competitors.

No Followers

This is the worst thing that can happen to your business. By having a great-looking social media account, but with no real followers, you do not have any virtual support. This can weaken your entire social existence. To avoid this, slowly and gradually build a network of real people.

Missing Your Target

No matter how grand a social strategy you plan, always keep your target audience in mind. If you neglect your viewers and their needs, you’re at the losing end.

Under/Over Spending

SMM is budget-friendly. This doesn’t mean that one should either be a miser or a spendthrift about it. The idea is to prepare a budget and stick to it. You may be spending enough on social media, but you will need SEO experts for social media optimization.

Less Visibility

Social media is no place for shy businessmen. As its name implies, it is a tough and competitive place. If you don’t go out all gun-blazing and come up with really impressive SMM strategies, you’re likely to go unnoticed.

Bookmarking

Social bookmarking is an important aspect of SMM. However, if you plan to bookmark all sites with back-links directly to your websites, without adding much to their relevance, then your business will not benefit from social media in any way.

Automated Link Posting

Another common mistake is when business owners and social media profile managers make automated back-links to the business website. While automation does ease up the load on one’s manual effort, it doesn’t really help improve your SEO. For all you know, your website may be marked as “spam” by Google search and you’ll end up losing your rank.

Advertisements

7 Expert Ways on How to Optimize Your Blog SEO for Inbound Links

Blackboard SEO Concept

SEO blog writers are always on a lookout to improve their rankings. Most of the San Diego SEO copywriters focus on content optimization. However, very few consider the benefits of inbound linking to reputable websites. This is one of the most effective ways to up your rank. Here are seven expert ways to add premium links to your content and improve your SEO.

Relevant Content

SEO begins with content. This is the first step towards generating incoming links. A blog post that is concise, to the point, user friendly and follows a problem-solving approach can succeed in generating links. In this regard, you should not only focus on quality content but also expand your social media outreach (e.g. by sharing videos and DIY tips).

Guest Posts

Writing guest posts on a highly ranked website, with sufficient traffic, is another way to generate quality incoming links. As a guest, you can request the website for a link to their website in exchange for a free guest post. If the publisher allows, you can add one or two links to your blog through related keywords (hyper-linking).

Press Releases

A good press release, when published online by a high-ranked website, can help you generate links. Again, the key to getting a good link is to publish quality content for your blog. If you’ve been tasked to write an online press release, you need to think and write like a reporter. A well-written and informative press release, with a clear call-to-action, can help you monitor and control all back links to your website.

Share Content

Be on a lookout for blogs and websites that offer a similar, or complimentary, content to yours. Let the writers know that you’re here. For instance, if you’re a lawyer with specialty in all property-related matters, it may be a good idea to share articles of a reputed realtor in your area. If you enjoy reading a blog, make sure to send the blogger an email appreciating his/her work.

Internal Links

Once your blogs have achieved a good search engine ranking, you can use them to create a few back links to your own web page. Although internal links come from the same website, they still help in improving SEO ranking. Internal link building, however, takes time. So be patient and focus on quality content, till you reach there!

Linking Others

Don’t be afraid to link other relevant blogs, even if they’re from your competitors, to your blogs and other publications. Linking to valuable content not only helps your readers, but also shows all incoming links in the other blog’s analytics. Many successful bloggers display all incoming links with their own personal comments.

Link Network

This is one of the most ignored steps to improving SEO. If you know a group of bloggers writing on the same topics as you, it is best to create a link network. The stronger and powerful your link network gets, the better quality inbound links you get and the higher your search engine ranking goes.

 

5 Tips to Maximizing Google Adwords

Saba SEO

What many businesses do not know is that there are ways to manage Google Adwords PPC campaigns without investing thousands of dollars. San Diego SEO experts have compiled five effective tips on how to maximize Adwords so that business owners can channel their funds to business development rather than draining it all away in online marketing.

Keyword Selection

When choosing keywords and phrases, it is important to make the smartest choice. The trick is to focus on short and meaningful key terms that will result in traffic, conversions and sales rather than generic keywords that will only add to your PPC budget.

Every time you focus on keywords that target the right user at the right stage, you can expect a large return on your PPC. For instance, a willing buyer may be searching on “used Honda cars” rather than “used cars for sale”. Keep this in mind when marketing your dealership online!

Targeting

Adwords allows users to segment and target audience in a number of ways. These include Device Targeting, Day Targeting and Geographical Targeting. Day targeting is useful in adjusting keyword bids during different hours of the day, while geographical approach allows you to target specific locations.

When using these tools, consider your business needs. If you want to market your products/services for Gen Y, day parting can be useful as their keyword search is likely to vary throughout the day. For specialist services in specified areas, geographical tagging can be useful. You may also consider the latest upgrades to Adwords for your marketing needs, such as Enhanced Campaigns.

Negative Keywords

Negative key terms go a long way in fine-tuning your SEO. For instance, if your target audience is not looking for jobs or contracts, it is advisable to remove such terms from your keywords and keep unqualified traffic away. Negative keywords, combined with proper matches, can help you maximize your PPC ROI.

Match Types

Spend some time trying to understand the different types of match types PPC offers. You may consult SEO experts for this purpose. The three main types of Adwords searches include,

  • Broad- this match shows your website every time a user looks for keywords similar to yours.
  • Phrase- this will pop up your ad only when the user looks for the exact phrase you’ve selected
  • Exact- this will only direct traffic to your website who have looked up the exact keyword

Understanding each type of search is helpful in planning your PPC strategy. Each type of search can gives you more and more granularity for targeting. It will also help you bid for the right keywords and keep your PPC budget low.

Google Reporting

There a wide variety of reports that can give you insights to your PPC strategy and results. For instance, a Search Terms Report offers a complete list of all the search engine queries that result in your ad being shown. Another important feature is the Campaign Report. If you break down this report by the hour of the day, it can help you determine the exact times when most of the online searches around your keywords are taking place- allowing you to shift your budget to these “peak” times.

4 Tips To Humanize Your Brand For Effective Social Media Promotion

Are you looking for an effective way to promote your brand on social media? There are multiple strategies and tips to do so, but the most effective and successful approach is to engage your social audience on a meaningful level. If you’ve been in this field long enough, you already know how important it is to humanize your brand to reach your marketing goals.

It is critical for small businesses to focus on engaging their audience through all the mediums especially social media. Saba SEO A San Diego SEO Company Discussed below are 4 tips which businesses of all sizes can employ for social media promotion with success.

1. Bring Out Your Fun Side

If you can bring a smile on people’s faces, you can easily win their hearts as well. Adding humor to your content, image or video is the easiest way to convey your message to your potential clients and it connects you instantly with your social audience. However, you will need to combine humor with information and don’t forget that it is a social platform and you need to keep it sophisticated albeit entertaining.

2. Keep It Simple

Keeping it simple is the key to successful social media promotion of your brand. Don’t forget that social media like Facebook, Twitter etc, are there to connect people on a single platform. It is all about entertainment and fun and the biggest mistake businesses usually commit is that they focus on advertising their products instead of focusing on the audience.

If you really want to get your message across, then you should be more humane and entertaining. Adopt an honest approach which is pleasurable, engaging, realistic and humanized. Keep the language simple and friendly which can be easily understood by the masses.

3. Focus On Your Audiences

Your audiences are your potential customers and your brand managers. Instead of praising your brand, focus on making a connection with real people on social platforms. Understand the  likes and dislikes of the people interested in your brand and gauge their attention by connecting with them emotionally in the form of solutions and entertainment.

Listed below are few ways in which you can make a special bond with your audiences.

  • Interact With Them

Ask their opinions and get to know about their needs and requirements.

  • Gain Trust

Encourage people to post on your page and promote their content. This boosts your brand as people start trusting you more.

  • Share Related Content

The best way to market your brand indirectly is by sharing your brand related content  in which your customers may be interested.

  • Celebrate Your Bond

Celebrate your bond and friendship with your audience. Make them feel important by praising and rewarding them for their efforts and loyalty.

4. Listen, Respond And Acknowledge Mistakes

In the modern day and age, it is important to be available for your customers for thriving social media promotion as most people like a  one-to-one response when they are praising or criticizing a brand or a service. It is human nature to err and if there has been a mistake from your side, it will make your brand even more “human” if there is a quick and effective response. A polite apology will not only calm down your customers, it will also help retain them.

Top 5 SEO Tools For Promoting Your SEO Content

Every entrepreneur today knows the essence of SEO content for marketing and advertising products and services. This has gained more significance than all the traditional advertising methods such as newspapers and media. Promoting your SEO content is, therefore, imperative if you want to succeed in the current competitive business world.

You might have the right SEO content but marketing this to web surfers to attract traffic is very time-consuming. Fortunately, with SEO tools, you can smartly kill two birds with one stone. These tools can help you reach out to more people and also save on time while promoting your content. Below we discuss five that any small business owners who are new to San Diego SEO or SEO can easily use to promote their content and build traffic to their sites.

1. Google AdWords Keyword Tool – https://adwords.google.com/KeywordPlanner

Finding the right keywords is regarded as one of the most important steps for SEO content marketing. For new businesses, this tool can prove to be heaven-sent. You only need to search for a word or topic idea, and this tool will generate up to 800 keyword phrases that you can choose from. This list of suggested keywords can be arranged according to volume searches and will guide you in choosing relevant keywords for your content topics.

2. YesWare – http://www.yesware.com/

If you have been wondering whether all the emails that you sent out to promote your new site and content are being read, then this tool will offer a perfect solution. Yesware will give you specific details on who has opened your email and its contents. It will share the number of people who have downloaded attachments or clicked on links you sent via email. This can help you monitor your email promotional activity and change tactics where necessary.

3. BuzzStream – http://www.buzzstream.com/

This is an excellent, well-established tool for marketing your SEO content. It provides a platform for business persons to find contacts and send emails in bulk. You simply enter the domains and people you are looking to connect with, and the tool will give you their contact information and help you create the template message to send to them. Also, this tool will give you a record of the status of your connection to people you have contacted as well as those you are yet to contact and are on your list.

4. Ahref Content Explorer – https://ahrefs.com/

This tool gives you a list of the most popular content that has been written on topics related to yours. Such lists are generated by the number of shares on social media, and you can use them to come up with content that is relevant and likely to be shared by people in your niche.

5. BuzzSumo – http://buzzsumo.com/

This tool also works in a similar manner as the Ahref content explorer and by searching for a particular keyword, you can get a list of popular content. You can also get the links to the specific sites as well as the people who shared the content. Apart from using this tool to generate excellent content based on what is popular, you can also reach out to the people who shared similar content.

Inevitably, SEO content marketing can generate a lot of traffic to your site and increase your ranking hence the need to promote your content. However, you need these tools to make your work easier and save time when promoting your SEO content.

Saba SEO Achieves Google Certified AdWords Partner Status

San Diego-based Saba SEO is excited and proud to announce its new Google Certified AdWords Partner Status, which recognizes the company’s AdWords certified employees, unmatched customer service, and unwavering commitment to meet Google’s high standards.

Photo – http://photos.prnewswire.com/prnh/20160603/375335

When working with a Google Partner, clients can count on gaining a competitive edge thanks to the benefits Google Partners enjoy, including:

  • Access to Beta Futures – Saba SEO now has access to numerous beta features being tested by Google. For clients, this means they get to test and use these features before they are readily available to the public.
  • Personalized Recommendations – Google Partner agencies have access to personalized recommendations, trainings, and product updates, all of which help Saba SEO stay up to date on current SEM trends and better optimize client accounts.
  • Dedicated Customer Support – Google Partners work directly with Google and a dedicated team of AdWords experts assigned specifically to Saba SEO to provide immediate customer service, ensuring client needs are met swiftly.
  •  Ongoing Client Reviews – Google will continue to review Saba SEO’s client accounts to ensure the company is providing the highest quality services possible.

To achieve Google Partner Status, the company must have Google certified PPC executives, must meet Google’s minimum AdWords spend requirement and have a manager account that is at least 90 days old to demonstrate the health of the business. Finally, to earn the coveted status, businesses must implement Google’s best practices to maximize clients’ AdWords performance.

Saba SEO is a San Diego-based SEO and SEM company specializing in PPC, SEO, social media management, and web design and development that helps clients connect with their target audience and drive website traffic. If you’re interested in learning more about PPC management services or would like to schedule a free audit, please visit www.sabaseo.com.

Media Contact:

Hafiz Bahramzi
(858) 699-2011

SOURCE : http://www.prnewswire.com/news-releases/saba-seo-achieves-google-certified-adwords-partner-status-300279761.html