4 Tips To Humanize Your Brand For Effective Social Media Promotion

Are you looking for an effective way to promote your brand on social media? There are multiple strategies and tips to do so, but the most effective and successful approach is to engage your social audience on a meaningful level. If you’ve been in this field long enough, you already know how important it is to humanize your brand to reach your marketing goals.

It is critical for small businesses to focus on engaging their audience through all the mediums especially social media. Saba SEO A San Diego SEO Company Discussed below are 4 tips which businesses of all sizes can employ for social media promotion with success.

1. Bring Out Your Fun Side

If you can bring a smile on people’s faces, you can easily win their hearts as well. Adding humor to your content, image or video is the easiest way to convey your message to your potential clients and it connects you instantly with your social audience. However, you will need to combine humor with information and don’t forget that it is a social platform and you need to keep it sophisticated albeit entertaining.

2. Keep It Simple

Keeping it simple is the key to successful social media promotion of your brand. Don’t forget that social media like Facebook, Twitter etc, are there to connect people on a single platform. It is all about entertainment and fun and the biggest mistake businesses usually commit is that they focus on advertising their products instead of focusing on the audience.

If you really want to get your message across, then you should be more humane and entertaining. Adopt an honest approach which is pleasurable, engaging, realistic and humanized. Keep the language simple and friendly which can be easily understood by the masses.

3. Focus On Your Audiences

Your audiences are your potential customers and your brand managers. Instead of praising your brand, focus on making a connection with real people on social platforms. Understand the  likes and dislikes of the people interested in your brand and gauge their attention by connecting with them emotionally in the form of solutions and entertainment.

Listed below are few ways in which you can make a special bond with your audiences.

  • Interact With Them

Ask their opinions and get to know about their needs and requirements.

  • Gain Trust

Encourage people to post on your page and promote their content. This boosts your brand as people start trusting you more.

  • Share Related Content

The best way to market your brand indirectly is by sharing your brand related content  in which your customers may be interested.

  • Celebrate Your Bond

Celebrate your bond and friendship with your audience. Make them feel important by praising and rewarding them for their efforts and loyalty.

4. Listen, Respond And Acknowledge Mistakes

In the modern day and age, it is important to be available for your customers for thriving social media promotion as most people like a  one-to-one response when they are praising or criticizing a brand or a service. It is human nature to err and if there has been a mistake from your side, it will make your brand even more “human” if there is a quick and effective response. A polite apology will not only calm down your customers, it will also help retain them.


Top 5 SEO Tools For Promoting Your SEO Content

Every entrepreneur today knows the essence of SEO content for marketing and advertising products and services. This has gained more significance than all the traditional advertising methods such as newspapers and media. Promoting your SEO content is, therefore, imperative if you want to succeed in the current competitive business world.

You might have the right SEO content but marketing this to web surfers to attract traffic is very time-consuming. Fortunately, with SEO tools, you can smartly kill two birds with one stone. These tools can help you reach out to more people and also save on time while promoting your content. Below we discuss five that any small business owners who are new to San Diego SEO or SEO can easily use to promote their content and build traffic to their sites.

1. Google AdWords Keyword Tool – https://adwords.google.com/KeywordPlanner

Finding the right keywords is regarded as one of the most important steps for SEO content marketing. For new businesses, this tool can prove to be heaven-sent. You only need to search for a word or topic idea, and this tool will generate up to 800 keyword phrases that you can choose from. This list of suggested keywords can be arranged according to volume searches and will guide you in choosing relevant keywords for your content topics.

2. YesWare – http://www.yesware.com/

If you have been wondering whether all the emails that you sent out to promote your new site and content are being read, then this tool will offer a perfect solution. Yesware will give you specific details on who has opened your email and its contents. It will share the number of people who have downloaded attachments or clicked on links you sent via email. This can help you monitor your email promotional activity and change tactics where necessary.

3. BuzzStream – http://www.buzzstream.com/

This is an excellent, well-established tool for marketing your SEO content. It provides a platform for business persons to find contacts and send emails in bulk. You simply enter the domains and people you are looking to connect with, and the tool will give you their contact information and help you create the template message to send to them. Also, this tool will give you a record of the status of your connection to people you have contacted as well as those you are yet to contact and are on your list.

4. Ahref Content Explorer – https://ahrefs.com/

This tool gives you a list of the most popular content that has been written on topics related to yours. Such lists are generated by the number of shares on social media, and you can use them to come up with content that is relevant and likely to be shared by people in your niche.

5. BuzzSumo – http://buzzsumo.com/

This tool also works in a similar manner as the Ahref content explorer and by searching for a particular keyword, you can get a list of popular content. You can also get the links to the specific sites as well as the people who shared the content. Apart from using this tool to generate excellent content based on what is popular, you can also reach out to the people who shared similar content.

Inevitably, SEO content marketing can generate a lot of traffic to your site and increase your ranking hence the need to promote your content. However, you need these tools to make your work easier and save time when promoting your SEO content.

Saba SEO Achieves Google Certified AdWords Partner Status

San Diego-based Saba SEO is excited and proud to announce its new Google Certified AdWords Partner Status, which recognizes the company’s AdWords certified employees, unmatched customer service, and unwavering commitment to meet Google’s high standards.

Photo – http://photos.prnewswire.com/prnh/20160603/375335

When working with a Google Partner, clients can count on gaining a competitive edge thanks to the benefits Google Partners enjoy, including:

  • Access to Beta Futures – Saba SEO now has access to numerous beta features being tested by Google. For clients, this means they get to test and use these features before they are readily available to the public.
  • Personalized Recommendations – Google Partner agencies have access to personalized recommendations, trainings, and product updates, all of which help Saba SEO stay up to date on current SEM trends and better optimize client accounts.
  • Dedicated Customer Support – Google Partners work directly with Google and a dedicated team of AdWords experts assigned specifically to Saba SEO to provide immediate customer service, ensuring client needs are met swiftly.
  •  Ongoing Client Reviews – Google will continue to review Saba SEO’s client accounts to ensure the company is providing the highest quality services possible.

To achieve Google Partner Status, the company must have Google certified PPC executives, must meet Google’s minimum AdWords spend requirement and have a manager account that is at least 90 days old to demonstrate the health of the business. Finally, to earn the coveted status, businesses must implement Google’s best practices to maximize clients’ AdWords performance.

Saba SEO is a San Diego-based SEO and SEM company specializing in PPC, SEO, social media management, and web design and development that helps clients connect with their target audience and drive website traffic. If you’re interested in learning more about PPC management services or would like to schedule a free audit, please visit www.sabaseo.com.

Media Contact:

Hafiz Bahramzi
(858) 699-2011

SOURCE : http://www.prnewswire.com/news-releases/saba-seo-achieves-google-certified-adwords-partner-status-300279761.html