Admit it- we’ve all used social media for more than just watching cat videos. It is one of the most important marketing tools of the 21st century. But if not used correctly, social media marketing (SMM) can be pretty disastrous for your business and reputation. Here are the top 10 SMM mistakes all businesses should avoid, as recommended by various San Diego SEO optimization.
Many companies create flashy social media profiles & place glossy content, only to end up vanishing within a few weeks. Why you ask? Because, they didn’t plan and think their strategy through! Before doing anything, include your strategy and goals and time for interaction in your SMM plan.
Using Different Profiles
Organizations frequently manage different profiles and accounts across the same social media platform. All of their accounts link to their main website. This move is not only unethical, but also a complete waste of time. Instead, focus your energies in creating and maintaining only one social media account and dedicate your efforts towards it.
This black hat tactic never works. It is outdated and can make your SEO a nightmare. By throwing away links on your social media, which your readers will never click on, you’re seriously jeopardizing your entire online marketing strategy.
In many cases, social media accounts have status/activity updates, but do not participate in the conversations. Lack of engaging conversations with followers alienates your target audience and makes them switch to your competitors.
This is the worst thing that can happen to your business. By having a great-looking social media account, but with no real followers, you do not have any virtual support. This can weaken your entire social existence. To avoid this, slowly and gradually build a network of real people.
Missing Your Target
No matter how grand a social strategy you plan, always keep your target audience in mind. If you neglect your viewers and their needs, you’re at the losing end.
SMM is budget-friendly. This doesn’t mean that one should either be a miser or a spendthrift about it. The idea is to prepare a budget and stick to it. You may be spending enough on social media, but you will need SEO experts for social media optimization.
Social media is no place for shy businessmen. As its name implies, it is a tough and competitive place. If you don’t go out all gun-blazing and come up with really impressive SMM strategies, you’re likely to go unnoticed.
Social bookmarking is an important aspect of SMM. However, if you plan to bookmark all sites with back-links directly to your websites, without adding much to their relevance, then your business will not benefit from social media in any way.
Automated Link Posting
Another common mistake is when business owners and social media profile managers make automated back-links to the business website. While automation does ease up the load on one’s manual effort, it doesn’t really help improve your SEO. For all you know, your website may be marked as “spam” by Google search and you’ll end up losing your rank.