Social media marketing is ever-evolving. If used properly, a social media marketing campaign can help enhance your brand appeal and get you hot leads. However, there are some campaigns that fall flat. Here’s a list of five of the worst social media marketing campaigns that San Diego SEO experts advise you NOT to follow.
With the ongoing debate on gun laws in the US, American Rifleman is already having a hard time convincing people to buy guns. Its association with the National Rifle Association has also been viewed with skepticism by pro-gun law activists.
In what was one of the most ill-timed social media marketing campaigns, the magazine posted a pro-gun tweet just when the US was recovering from the tragic Aurora Shooting Incident. The live tweet was met with severe criticism and forced the company to suspend its Twitter account for some time.
The use of hashtags has become a rage now. From celebrities and politicians to entrepreneurs and conglomerates, people are using hashtags to become trendy and start discussions. While there are several success stories, McDonald’s, unfortunately, got the bitter taste of it.
The fast-food giant started a new hashtag “#mcdstories” to engage with its customers. What followed next was a spectacular backlash as tech-savvy customers took to Twitter to post horrible stories about the company’s products. McDonald’s later admitted that their hashtag plan was a terrible idea.
Capitalism is all about opportunities. Successful businesses know when to seize opportunities and make millions. However, social media is one place where people resort to all sorts of unethical means to promote their viewpoint. And no one proves it better than American Apparel.
The popular fashion brand used Hurricane Sandy as the perfect opportunity for their promotions. With a flat 20% discount for 36 hours for those “stuck in the home and bored by the storm”, the company’s marketing gimmick incurred the wrath of angry customers and civil groups who called this campaign highly insensitive and inappropriate- in view of the damages hurricanes cost to the US.
All of us who are active on social media know that the internet is a cruel and unforgiving place. It’s where internet trolls, elitists, disgruntled citizens, conspiracy theorists, self-styled reformists and God-knows-what lurk around, looking for the perfect gullible victim to take on. Unfortunately, J.P. Morgan became victimized with its social media marketing idea.
In an effort to reach out and engage with its customers, the company arranged a Q&A session on Twitter. Obviously unaware of the trouble it was getting into, Twitter users left no stone unturned in harassing the company over the next six hours with annoying and, at times, offensive questions.
There are some social media marketing ideas that are so cringe-worthy that they best belongs in one’s head. Which is why when this popular strip club chain let lose its “creative idea”, all hell broke loose on social media. And it is quite understandable why.
The company posted a photo of a baby with the caption “guess which one of our Rhino girls’ this baby belongs to?” The marketing experts at Rhino were careless enough not to notice that the photo was dated 1998- as printed in large across it. This suggests that the baby, in question, was actually 15 at the time the photo was put up by Rhino. This led to both confusion and concern as to whether the company employs minors.