5 of the Worst Social Media Marketing Campaigns EVER! 😞

In this article, “5 of the Worst Social Media Marketing Campaigns EVER!” are mentioned. Worth reading out to avoid the mentioned mistakes in your marketing campaigns to make them successful.

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Social media marketing is ever-evolving. If used properly, a social media marketing campaign can help enhance your brand appeal and get you hot leads. However, there are some campaigns that fall flat. Here’s a list of five of the worst social media marketing campaigns that San Diego SEO experts advise you NOT to follow.

American Rifleman

With the ongoing debate on gun laws in the US, American Rifleman is already having a hard time convincing people to buy guns. Its association with the National Rifle Association has also been viewed with skepticism by pro-gun law activists.

In what was one of the most ill-timed social media marketing campaigns, the magazine posted a pro-gun tweet just when the US was recovering from the tragic Aurora Shooting Incident. The live tweet was met with severe criticism and forced the company to suspend its Twitter account for some time.

McDonald’s

The use of hashtags has become a rage now. From celebrities and politicians to entrepreneurs and conglomerates, people are using hashtags to become trendy and start discussions. While there are several success stories, McDonald’s, unfortunately, got the bitter taste of it.

The fast-food giant started a new hashtag “#mcdstories” to engage with its customers. What followed next was a spectacular backlash as tech-savvy customers took to Twitter to post horrible stories about the company’s products. McDonald’s later admitted that their hashtag plan was a terrible idea.

American Apparel

Capitalism is all about opportunities. Successful businesses know when to seize opportunities and make millions. However, social media is one place where people resort to all sorts of unethical means to promote their viewpoint. And no one proves it better than American Apparel.

The popular fashion brand used Hurricane Sandy as the perfect opportunity for their promotions. With a flat 20% discount for 36 hours for those “stuck in the home and bored by the storm”, the company’s marketing gimmick incurred the wrath of angry customers and civil groups who called this campaign highly insensitive and inappropriate- in view of the damages hurricanes cost to the US.

J.P. Morgan

All of us who are active on social media know that the internet is a cruel and unforgiving place. It’s where internet trolls, elitists, disgruntled citizens, conspiracy theorists, self-styled reformists and God-knows-what lurk around, looking for the perfect gullible victim to take on. Unfortunately, J.P. Morgan became victimized with its social media marketing idea.

In an effort to reach out and engage with its customers, the company arranged a Q&A session on Twitter. Obviously unaware of the trouble it was getting into, Twitter users left no stone unturned in harassing the company over the next six hours with annoying and, at times, offensive questions.

Spearmint Rhino

There are some social media marketing ideas that are so cringe-worthy that they best belongs in one’s head. Which is why when this popular strip club chain let lose its “creative idea”, all hell broke loose on social media. And it is quite understandable why.

The company posted a photo of a baby with the caption “guess which one of our Rhino girls’ this baby belongs to?” The marketing experts at Rhino were careless enough not to notice that the photo was dated 1998- as printed in large across it. This suggests that the baby, in question, was actually 15 at the time the photo was put up by Rhino. This led to both confusion and concern as to whether the company employs minors.

5 Simple SEO Tips for Home Caregivers in San Diego

Home caregiving is one of the most prominent and profitable businesses in San Diego and the Bay Area. As a licensed and experienced home care expert, you can even start your own business and play your part in helping the elderly.

When it comes to looking for clients and business, the internet is a competitive place. It is also more economical to look for clients online rather than to invest in print media. Here are the five tips offered by a reputed San Diego SEO Company on how home caregivers can benefit from SEO.

Use Keywords

Keywords decide what your website will be all about. Potential customers and clients use keywords to search up on businesses. You can use search engines and web crawlers to look for keywords relevant to your business or call in the experts.

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When using keyword terms and phrases, it is necessary to put yourself in your audience’s position and then think. Your target audience is likely to search for “elderly home care in San Diego” on Google. You can use the same key terms in your web pages. You may also consider similar keyphrases, such as “home cooked meals for seniors in San Diego”, for your web content.

Quality Matters

While keywords are important, they are not solely responsible for search engine optimization. Because of the recent Google algorithm updates, web content saturated with keywords is marked as spam and is unlikely to show up in search results.

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Your focus should be on quality content. This requires that your content delivers whatever your headline promises. For e.g. if your headline reads as “Why Hire Us?” it should only focus on the benefits of hiring your organization. Conclude your content with a strong call-to-action. Keep keyword density within 5%.

Mobile Compatibility

Almost everyone carries a smartphone now. This is why search engines offer a higher rank to all mobile-compatible websites.

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So if you’re designing a website, make sure it is compatible with desktop, laptop, and mobile screens. It is strongly recommended that your hire web developers for this purpose.

Blogs

The blog is one of the essential elements of SEO. They are informative and help in building trust. Blogs also help in increasing inbound links and redirecting customers to your landing page.

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By frequently updating your blogs section with fresh, informative and original content, web crawlers will mark your site as active. This will help improve your search ranking. Fresh blogs are also appealing to your reader base, most of whom will become your customers eventually.

Social Media Marketing

SEO and SMM go hand in hand. Social media can spread a word about your organization and get people curious. Websites like Twitter and Facebook allows businesses and business owners to interact with their clients and consumers and build lasting relationships.

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By using social media response, you can also assess the quality of your products and services. The forum can also be used for blog posting, with backlinks to your landing page. All these tactics will only improve your ranking.

This article has been brought to you by, Saba SEO – Google Premier Partner Company