4 Ways A Social Media Agency Can Favor Your Business

Do you know how “Social Media Agency” can provide benefits to your business? If no, then check out this post to increase your knowledge.

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Social Media Agency

Social media agencies can help your business unlock its full potential to foster strong, personal connections to thousands of people in your target market. The following are some of the most valuable ways that social media agencies can benefit your business with their expertise.

Giving you more time and energy to devote to other priorities

Social media marketing is an ever-changing science that demands a great deal of patience and critical thought even from people who have years of experience with it. Naturally, if you have a business to run, you probably don’t have time to take months off of work to become a social media guru.

Instead of struggling to succeed at social media through trial and error, you can entrust the task to people who have already become successful through years of trial and error.

With a professional agency handling your Facebook and Twitter research, you and your team can devote full energy to in-house priorities instead of studying promoted post analytics all day.

Consistent content publishing and promotion

Social media marketing isn’t just about publishing and promoting content, but committing to a consistent publishing and promoting schedule. Once a business or influential person’s followers have grown accustomed to a certain frequency of new content, sticking to that frequency is the key to retaining them.

A social media agency will be able to build a backlog keep up a consistent content promotion schedule flowing for you, removing the pressure of having to do so yourself among other priorities.

Creative repurposing to maximize content value

Your hired social media agency doesn’t necessarily need to create brand new content in order to help your business provide fresh value. The agency can propose and enact strategies to repurpose your old content, such as blog posts, into more dynamic forms like infographics and outsourced videos.

Better relationship marketing through smart trend leveraging

Capitalizing on trends can be an effective strategy to make the business more relatable, but not every trend is the right one for your business to get involved with. When a business tries to involved in a trend that doesn’t suit it, it can come off as a desperate reach for relevance.

An experienced social media agency can pinpoint the areas of overlap between your business’s unique nature and any trends that can be leveraged with authenticity.

Conclusion

A truly professional social media agency will begin by asking about your top measurable goals, where it’s gaining more page followers or driving a higher click-through rate on social media ads.
Once fully aware of the results that you hope to see, the agency will work to leverage as much engagement as possible out your business’s content and its compatibility with current trends.

An article by Saba SEO: An Online Marketing Company in San Diego, CA…

The Curious Case of Google’s Advanced Verification Test in San Diego

Earlier in November, San Diego businesses witnessed a massive drop in their search engine listings. According to Search Engine Land’s Report, Google’s advanced verification test dropped over 89% of listings from the 3-pack. For those who have no idea on how SEO San Diego works, here is a detailed explanation of what just happened.

What is Google Advanced Verification Test?

Google is the leading global search engine. In order to fine-tune its search and present only relevant, reliable and authentic data to its users, it frequently tests web content for spam. In October this year, the search engine introduced a new spam prevention technique called the advanced verification, which relies on third-party companies for business verification.

The advanced verification testing applies to locksmith and plumber businesses in San Diego. This is because these Google has observed a lot of spam relating to these industries, especially in local results, organic searches and in Google Maps.

Under this program, Google employed a security agency named Pinkerton to verify all genuine locksmith and plumbing businesses in San Diego. These businesses were given a November 10 deadline to apply for the verification test.

To explain 3-pack better, let’s consider an example. Suppose that you’re living in San Diego and your drainage pipe is clogged up. You’ve decided to call in the experts. So you log onto Google and search “best plumbers in San Diego”. Google search will provide you with 3 local plumbers in your area marked in maps. This is known as a 3-pack, as shown in the following snippet.

best-plumbers-in-san-diego

So what’s this News about, again?

Now the November 10 deadline has passed, search results narrowed down plumbing services to two different types of 3-packs.

The first of the local 3-pack in search results features a “Sponsor” section which states that the listings are part of Google’s Home Service section. When you click on the “More Plumbers” option, you get a further two types of listings.

The top listings seem to be paid listings and each of them sported a “Google guaranteed” (As you can see in the image) badge. Google’s Help Center, however, falls short of clarifying if the features shown in result section are also paid for.

As you scroll down towards the bottom of the list, you come across a few organic listings without the Google badge. However, these websites have a tracking phone number. Another thing worth noting is that most of these businesses are located in San Diego suburbs.

Hmmm, I see. And where do I fit in?

The second of the 3-pack contains 7 businesses that passed the advanced verification test. All of these businesses have a local outlet within the city. This means that if you’re running a plumbing or locksmith business locally, then Google’s latest SEO San Diego upgrade has made it easier for you improve your ranking and get more customers!

Get in touch with a San Diego SEO Agency to learn more about how to make the most of it.