When businesses think about search engine optimization, the first idea that pops into mind is the ideal keyword density. Given the latest Google algorithm update, keyword saturated content is losing rank and giving black hat experts a hard time. While there is no ideal % for keyword density various San Diego SEO and other city SEO experts have their ideas on this topic. Here’s a look at five interesting views.
Like everything else, Brett argues that keyword density has also evolved. He says that if the keyword is not present, the page will lose its ranking. If the keyword is not present in the page title, the rank will be affected. Similarly, the off-site density matters.
He believes that the keyword density should be changed in accordance with the proximity density. Ideally, the keywords should be placed at a considerable distance- bearing in mind the word count. However, there is no exact density % that guarantees a high SEO rank.
Unlike his contemporaries, Aaron Wall believes that keyword density is an over-rated concept. Even with similar KD densities, one page is likely to rank higher than another. This shows that it is not really the keyword that matters. Other factors are involved.
KD poses two threats to copywriting. Firstly, copywriters may end up writing robotic copies of the same text. Secondly, the effort to incorporate an ideal KD % will result in major keyword modifications- which, in turn, will result in lower traffic.
Nash opines that repetitive keywords do have an effect on the search engine ranking of a page, especially when other factors come into play (such as title tags and heading tags). However, the effect can be neutralized by incorporating (read: stuffing) keywords.
He goes on to compare keywords with glasses. A single glass can only hold a finite amount of water. But if you have more glasses (i.e. more keywords), you can fill in more content. How you choose to distribute your keywords is irrelevant as you only have limited water (content) to begin with.
Paul takes a pragmatic approach to this topic and focuses on quality content, structured pages, and quality link building as the essentials of a high-ranking webpage. Stevens began his career using a software application that would tell him if his content was short on keywords.
However, adding keywords and increasing KD did not have any positive impact on the ranking of the page when it was released into the search engine. This made Paul realize that maybe it’s the content quality and backlinking that matters more than keyword saturation for improved search engine ranking.
Agreeing with Paul Steven’s observations, Barry Welford has his own experiences to add. He says that KD gets even less relevant with the passage of time- at least when it comes down to personalized searches and Latent Semantic Analysis.
Most of the web traffic comes from a “long tail” of keyword combinations. In the end, what truly matters is the conversion ratio. Poorly executed SEO strategy, by means of chasing after the ideal KD, is detrimental to any business.