4 Ways A Social Media Agency Can Favor Your Business

Do you know how “Social Media Agency” can provide benefits to your business? If no, then check out this post to increase your knowledge.

social-media-agency
Social Media Agency

Social media agencies can help your business unlock its full potential to foster strong, personal connections to thousands of people in your target market. The following are some of the most valuable ways that social media agencies can benefit your business with their expertise.

Giving you more time and energy to devote to other priorities

Social media marketing is an ever-changing science that demands a great deal of patience and critical thought even from people who have years of experience with it. Naturally, if you have a business to run, you probably don’t have time to take months off of work to become a social media guru.

Instead of struggling to succeed at social media through trial and error, you can entrust the task to people who have already become successful through years of trial and error.

With a professional agency handling your Facebook and Twitter research, you and your team can devote full energy to in-house priorities instead of studying promoted post analytics all day.

Consistent content publishing and promotion

Social media marketing isn’t just about publishing and promoting content, but committing to a consistent publishing and promoting schedule. Once a business or influential person’s followers have grown accustomed to a certain frequency of new content, sticking to that frequency is the key to retaining them.

A social media agency will be able to build a backlog keep up a consistent content promotion schedule flowing for you, removing the pressure of having to do so yourself among other priorities.

Creative repurposing to maximize content value

Your hired social media agency doesn’t necessarily need to create brand new content in order to help your business provide fresh value. The agency can propose and enact strategies to repurpose your old content, such as blog posts, into more dynamic forms like infographics and outsourced videos.

Better relationship marketing through smart trend leveraging

Capitalizing on trends can be an effective strategy to make the business more relatable, but not every trend is the right one for your business to get involved with. When a business tries to involved in a trend that doesn’t suit it, it can come off as a desperate reach for relevance.

An experienced social media agency can pinpoint the areas of overlap between your business’s unique nature and any trends that can be leveraged with authenticity.

Conclusion

A truly professional social media agency will begin by asking about your top measurable goals, where it’s gaining more page followers or driving a higher click-through rate on social media ads.
Once fully aware of the results that you hope to see, the agency will work to leverage as much engagement as possible out your business’s content and its compatibility with current trends.

An article by Saba SEO: An Online Marketing Company in San Diego, CA…

Importance Of Social Media In E-commerce

Social Media is playing a huge role in every aspect but as far as E-commerce is a concern , a one can get a kick-Ass response from the social media platform in the E-Commerce industry if Social Media Marketing done rightly.

social-media

The growth of social media in the modern day and age is astonishing, to say the least. Studies have shown that over the past seven years, the use of social media has increased by 356%. Additionally, more than 70% of adults who use social media platforms prefer to purchase products and services online. With the increased growth of social media, it is safe to say that the above statistics will grow with time. Moving on, it is important to note that some business firms are still not sure if social media marketing is the right fit for them. The world of e-commerce can benefit a great deal from social media when it comes to meeting the following goals.

  • Increasing a brand’s digital presence and staying relevant
  • Increasing sales
  • Obtaining and nurturing leads

Brand recognition and digital presence

Social media platforms are today’s best channels for promoting your brand’s content and voice. With so many people using social media, there is no better tool to improve brand awareness. These platforms give you the perfect opportunity to humanize your business while connecting with potential customers on a more personal level. They allow you to give your business a unique identity that inspires your target audience to converse with you, which in turn leads to discussions where your name is mentioned more often.

Increasing sales

If you make the right connections, establish your business profile and use the increased exposure of the brand to your advantage, social media marketing can help improve your sales. Social media platforms allow you to promote events, special discounts, sales and drive other marketing campaigns that ultimately lead to more sales for your business. Platforms like Facebook even enable you to run a shop and let your customers order for products and services.

Obtain and nurture leads

Once people on social media know that you exist, you can take the opportunity to turn them into leads. The success of doing so depends a lot on whether you develop social content that speaks to your target consumers. For instance, posting a video about how your products work, shocking stats in your industry and short, interesting insights about your firm can inspire your passive followers to convert themselves.
Social media marketing by itself can be a vital foundation for the success of your E-commerce business. More than 80% companies have achieved increased brand presence while another 72% have gained loyal customers and followers via social media. If this means anything, it is that social media is here to stay and your business should take advantage of it.

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How to Make Seasonal Content Effective in SEO?

If your question is “How to Make Seasonal Content Effective in SEO?” then you are at the right place. Read on the post and get your answer. #SimplyAwesome 🙂

content

You might like the idea of creating blog posts and other content for your website with the seasons and holidays in mind. After all, you might have a lot of fun writing seasonal posts, and you might assume that holiday and season-specific content is what your audience wants. However, one thing that you might be worried about is whether or not seasonal content is effective for SEO since search engine optimization might be your main reason for creating blog posts and other content in the first place. Luckily, it is possible to use this type of content for search engine optimization purposes. These are a few ways to do so.

Focus on Your Headlines

First of all, as with any other time that you create content for your website, it is important to focus on your headlines. You will want to take your time to craft titles that will draw people to click so that you can get natural reads, and you’ll also want to include keywords for search engine optimization purposes.

Build on Past Seasonal Posts

Did you create seasonal content for your website last year? If so, there is no reason to start over. Instead, take a look at what you have already done, and consider building off of it each year. You can also include links to previous seasonal posts throughout your content, which is helpful for SEO purposes. This will give you a great starting point to help you create your seasonal content, and it will also ensure that your readers know what to expect from your website each holiday season.

Choose the Right Keywords

As with any other time that you are creating SEO content for your website, you will want to take the time to do your keyword research. Just remember that keyword research should be done a little bit differently when it comes to seasonal content; you are looking for keywords with big yet short-term spikes of popularity, in general; so that you can target what people are looking for during the holiday season.

As you can see, it is entirely possible to make seasonal content effective for SEO. If you are thinking about creating content that relates to the holiday season, consider following these tips so that this content can help with your search engine marketing efforts while being a pleasant, festive read for your audience as well.

Saba SEO is a San Diego online marketing company & a Premier Google Partner. We do the San Diego SEO rightly!

How An Epic Content Brings Traffic On Its Own?

Do you know how an epic content brings traffic on its own? If no is your answer then you better read this worthful article to get familiar with it.

epic-content

Epic content will drive free traffic to your website. Search engines want to provide informative, relevant and valuable content, therefore, if you write great content, Google will rank your site near the top of the SERPs and the traffic will follow. Writing outstanding content is easier said than done, nevertheless, these tips will help you to craft content that people will want to read and then share.

Sharebait Headlines

Crafting an epic headline is the key to attracting visitors and getting peer-to-peer shares. In fact, 59 percent of people share links on social media based on the headline alone (1). If people are not reading your article, don’t get discouraged. Your content is being circulated to a wider audience and it may even go viral.

If possible, include a number in your headline, such as “5 Free Ways To Win At Bingo Effortlessly.” Include an adjective, such as free or strange to grab people’s attention. Promise your reader that they will learn something new and valuable and then deliver on your promise.

Writing Content

Google is shifting away from traditional optimized content stuffed with keywords to rewarding authoritative content that delivers real value (2). Long-tail keywords are still important for driving qualified traffic, so keyword research is still important. The key is to write your article around one long-tail keyword phrase and not worry about cramming in other keywords, as they will flow naturally in useful content.

Know your target audience and what appeals to them, then write as if you are speaking to your ideal customer. Remember, authoritative content has no spelling or grammar errors, nor is it spun from existing content.

Share Your Content

Post links on social media to your article with the killer headline to reach more of your audience. Don’t forget Facebook Groups, LinkedIn Groups and Google Plus Communities that cater to your subject matter. Gather emails and share your new content with your subscribers, but don’t overwhelm them if you publish frequently.

In addition, you can share your content via:

  • Social bookmarking websites
  • Reddit sub-forums
  • Content aggregation platforms

Promoting Your Content For Free

If you have created interesting, useful content, share a link to it in forums. Don’t spam! pPeople, only share your link if your content answers their question in more detail. Yahoo Answers and Quora are also good places to answer users’ questions and then refer them to your content for more information.

These secrets will help you create, share and promote epic content that will drive traffic for weeks after you publish your article.

This article has been shared by Saba SEO: An online marketing company, specialized in San Diego SEO.

5 Expert Views on the Ideal Keyword Density to Improve Your Ranking

Do you know what is the ideal density of keyword? If don’t, read on the 5 experts views on this to improve your rankings.

keywords-density

When businesses think about search engine optimization, the first idea that pops into mind is the ideal keyword density. Given the latest Google algorithm update, keyword saturated content is losing rank and giving black hat experts a hard time. While there is no ideal % for keyword density various San Diego SEO and other city SEO experts have their ideas on this topic. Here’s a look at five interesting views.

Brett Tabke

Like everything else, Brett argues that keyword density has also evolved. He says that if the keyword is not present, the page will lose its ranking. If the keyword is not present in the page title, the rank will be affected. Similarly, the off-site density matters.

He believes that the keyword density should be changed in accordance with the proximity density. Ideally, the keywords should be placed at a considerable distance- bearing in mind the word count. However, there is no exact density % that guarantees a high SEO rank.

Aaron Wall

Unlike his contemporaries, Aaron Wall believes that keyword density is an over-rated concept. Even with similar KD densities, one page is likely to rank higher than another. This shows that it is not really the keyword that matters. Other factors are involved.

KD poses two threats to copywriting. Firstly, copywriters may end up writing robotic copies of the same text. Secondly, the effort to incorporate an ideal KD % will result in major keyword modifications- which, in turn, will result in lower traffic.

Tim Nash

Nash opines that repetitive keywords do have an effect on the search engine ranking of a page, especially when other factors come into play (such as title tags and heading tags). However, the effect can be neutralized by incorporating (read: stuffing) keywords.

He goes on to compare keywords with glasses. A single glass can only hold a finite amount of water. But if you have more glasses (i.e. more keywords), you can fill in more content. How you choose to distribute your keywords is irrelevant as you only have limited water (content) to begin with.

Paul Stevens

Paul takes a pragmatic approach to this topic and focuses on quality content, structured pages, and quality link building as the essentials of a high-ranking webpage. Stevens began his career using a software application that would tell him if his content was short on keywords.

However, adding keywords and increasing KD did not have any positive impact on the ranking of the page when it was released into the search engine. This made Paul realize that maybe it’s the content quality and backlinking that matters more than keyword saturation for improved search engine ranking.

Barry Welford

Agreeing with Paul Steven’s observations, Barry Welford has his own experiences to add. He says that KD gets even less relevant with the passage of time- at least when it comes down to personalized searches and Latent Semantic Analysis.

Most of the web traffic comes from a “long tail” of keyword combinations. In the end, what truly matters is the conversion ratio. Poorly executed SEO strategy, by means of chasing after the ideal KD, is detrimental to any business.

5 Simple SEO Tips for Home Caregivers in San Diego

Home caregiving is one of the most prominent and profitable businesses in San Diego and the Bay Area. As a licensed and experienced home care expert, you can even start your own business and play your part in helping the elderly.

When it comes to looking for clients and business, the internet is a competitive place. It is also more economical to look for clients online rather than to invest in print media. Here are the five tips offered by a reputed San Diego SEO Company on how home caregivers can benefit from SEO.

Use Keywords

Keywords decide what your website will be all about. Potential customers and clients use keywords to search up on businesses. You can use search engines and web crawlers to look for keywords relevant to your business or call in the experts.

seo-keywords

When using keyword terms and phrases, it is necessary to put yourself in your audience’s position and then think. Your target audience is likely to search for “elderly home care in San Diego” on Google. You can use the same key terms in your web pages. You may also consider similar keyphrases, such as “home cooked meals for seniors in San Diego”, for your web content.

Quality Matters

While keywords are important, they are not solely responsible for search engine optimization. Because of the recent Google algorithm updates, web content saturated with keywords is marked as spam and is unlikely to show up in search results.

quality-content-matters

Your focus should be on quality content. This requires that your content delivers whatever your headline promises. For e.g. if your headline reads as “Why Hire Us?” it should only focus on the benefits of hiring your organization. Conclude your content with a strong call-to-action. Keep keyword density within 5%.

Mobile Compatibility

Almost everyone carries a smartphone now. This is why search engines offer a higher rank to all mobile-compatible websites.

Using-Smartphone

So if you’re designing a website, make sure it is compatible with desktop, laptop, and mobile screens. It is strongly recommended that your hire web developers for this purpose.

Blogs

The blog is one of the essential elements of SEO. They are informative and help in building trust. Blogs also help in increasing inbound links and redirecting customers to your landing page.

blog

By frequently updating your blogs section with fresh, informative and original content, web crawlers will mark your site as active. This will help improve your search ranking. Fresh blogs are also appealing to your reader base, most of whom will become your customers eventually.

Social Media Marketing

SEO and SMM go hand in hand. Social media can spread a word about your organization and get people curious. Websites like Twitter and Facebook allows businesses and business owners to interact with their clients and consumers and build lasting relationships.

social-media-marketing

By using social media response, you can also assess the quality of your products and services. The forum can also be used for blog posting, with backlinks to your landing page. All these tactics will only improve your ranking.

This article has been brought to you by, Saba SEO – Google Premier Partner Company