The growth of social media in the modern day and age is astonishing, to say the least. Studies have shown that over the past seven years, the use of social media has increased by 356%. Additionally, more than 70% of adults who use social media platforms prefer to purchase products and services online. With the increased growth of social media, it is safe to say that the above statistics will grow with time. Moving on, it is important to note that some business firms are still not sure if social media marketing is the right fit for them. The world of e-commerce can benefit a great deal from social media when it comes to meeting the following goals.
- Increasing a brand’s digital presence and staying relevant
- Increasing sales
- Obtaining and nurturing leads
Brand recognition and digital presence
Social media platforms are today’s best channels for promoting your brand’s content and voice. With so many people using social media, there is no better tool to improve brand awareness. These platforms give you the perfect opportunity to humanize your business while connecting with potential customers on a more personal level. They allow you to give your business a unique identity that inspires your target audience to converse with you, which in turn leads to discussions where your name is mentioned more often.
If you make the right connections, establish your business profile and use the increased exposure of the brand to your advantage, social media marketing can help improve your sales. Social media platforms allow you to promote events, special discounts, sales and drive other marketing campaigns that ultimately lead to more sales for your business. Platforms like Facebook even enable you to run a shop and let your customers order for products and services.
Obtain and nurture leads
Once people on social media know that you exist, you can take the opportunity to turn them into leads. The success of doing so depends a lot on whether you develop social content that speaks to your target consumers. For instance, posting a video about how your products work, shocking stats in your industry and short, interesting insights about your firm can inspire your passive followers to convert themselves.
Social media marketing by itself can be a vital foundation for the success of your E-commerce business. More than 80% companies have achieved increased brand presence while another 72% have gained loyal customers and followers via social media. If this means anything, it is that social media is here to stay and your business should take advantage of it.
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