Epic content will drive free traffic to your website. Search engines want to provide informative, relevant and valuable content, therefore, if you write great content, Google will rank your site near the top of the SERPs and the traffic will follow. Writing outstanding content is easier said than done, nevertheless, these tips will help you to craft content that people will want to read and then share.
Crafting an epic headline is the key to attracting visitors and getting peer-to-peer shares. In fact, 59 percent of people share links on social media based on the headline alone (1). If people are not reading your article, don’t get discouraged. Your content is being circulated to a wider audience and it may even go viral.
If possible, include a number in your headline, such as “5 Free Ways To Win At Bingo Effortlessly.” Include an adjective, such as free or strange to grab people’s attention. Promise your reader that they will learn something new and valuable and then deliver on your promise.
Google is shifting away from traditional optimized content stuffed with keywords to rewarding authoritative content that delivers real value (2). Long-tail keywords are still important for driving qualified traffic, so keyword research is still important. The key is to write your article around one long-tail keyword phrase and not worry about cramming in other keywords, as they will flow naturally in useful content.
Know your target audience and what appeals to them, then write as if you are speaking to your ideal customer. Remember, authoritative content has no spelling or grammar errors, nor is it spun from existing content.
Share Your Content
Post links on social media to your article with the killer headline to reach more of your audience. Don’t forget Facebook Groups, LinkedIn Groups and Google Plus Communities that cater to your subject matter. Gather emails and share your new content with your subscribers, but don’t overwhelm them if you publish frequently.
In addition, you can share your content via:
- Social bookmarking websites
- Reddit sub-forums
- Content aggregation platforms
Promoting Your Content For Free
If you have created interesting, useful content, share a link to it in forums. Don’t spam! pPeople, only share your link if your content answers their question in more detail. Yahoo Answers and Quora are also good places to answer users’ questions and then refer them to your content for more information.
These secrets will help you create, share and promote epic content that will drive traffic for weeks after you publish your article.
This article has been shared by Saba SEO: An online marketing company, specialized in San Diego SEO.