Social media can be one of the most effective ways to market your business online. However, most business owners tend to use it one dimensionally. They typically use their social media profiles to build a following and market to that audience when appropriate. While there’s nothing wrong with that strategy, there is so much more that can be done with social media with a strategic approach. Here are some tips for getting more out of your social media plan.
Tip #1: Integrate Social Media into Your Overall Marketing Strategy
Integrating social media into your other marketing strategies can make everything you do more effective. For example, using social media to get more likes and shares for a piece of content on your site will help your search campaigns immensely due to the social signals and links. Another example is getting people to opt-in to your email newsletter on your social media pages so that you can build a stronger relationship with your followers and open up a new channel to reach your audience.
Tip #2: Create Partnerships for Distributing Content
One of the best ways to build followers is to distribute quality content. But getting your content out there to the right audience can be difficult. One of the best ways to make this easier is to partner up with other social influencers to push out each other’s content. Not only will this help you build followers, it will also help you further your search campaigns with the links that result from the content proliferation.
Tip #3: Use Remarketing
If you’re advertising on Facebook, you should take advantage of remarketing. It is similar to Google’s remarketing system but instead of having your ads show on Google’s display network, it gets shown on Facebook’s. Remarketing on Facebook makes a lot of sense as people check Facebook on a regular basis and is often their go-to website when they launch their web browsing device.
Tip #4: Build a Brand and Community
Doing little things like giving exclusive content to people that share your content or providing exclusive discounts to followers go a long way in helping you build a community. You can also use social media to build a brand through reputation marketing/monitoring and giving your followers a high-quality brand experience via valuable content, community engagement, and novelty events (special guests, contests, giveaways, memes).
Tip #5: Create a Viral Video
Viral videos can be one of the best ways to get an immense amount of exposure for your brand and business. It is worth your while to invest in creating high-quality videos that are funny or interesting. There have been many brands that launched from a simple viral video. Don’t worry about your video being a mega hit. If it still does the job in bringing more followers and customers, it will be well worth the investment.
An article for you by Saba SEO, an online marketing company; Expert in San Diego SEO.
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