SEO is a very big platform consisting of various methods and tactics to gain traffic for a website and rank higher on SERPs. Local SEO is one very important technique from many others through which you can drive traffic towards your site effectively.
Here are 4 basic strategies employed and recommended by San Diego SEO professionals that play an essential role in swaying the results for local SEO.
Optimization of NAP Data
As we are well into 2016, it has become very clear that the NAP data of your business needs to be optimized in Google My Business Page. It is indispensible if you want to gain importance in local business searches. You need to have an exclusive name for your business along with a unique address and phone number. All these details should correspond and match your business so that Google will recognize it as a brand and classifies it in local searches.
All the SEO experts, along with those at San Diego SEO, agree that a mobile-friendly site is crucial for ranking with Google. According to Google, mobile searches have surpassed desktop searches significantly. If you want your website to make a difference in Local SEO, then it is crucial to have a a mobile-friendly website. In fact, it is even more important for Local SEO because the smartphones and other portable devices have a GPI system incorporated in them.
A mobile-friendly site also helps you improve your ranking with the local SEO.
Specific URL for Your Business
Many times businesses have more than one websites. But when you are optimizing for Google My Business Page, you need to be selective about the URLs that you are using. You must specifically mention only the URL of that website whose NAP data has been optimized.
In case, more pages for various websites are being optimized, then you have to ensure that the URL that you have mentioned is not directed towards a single website and it takes the searcher to the correct page.
Unique Landing Pages
When you are optimizing Local SEO, you have is only effective when it is optimized with right content that match with taste of a particular group of people. Without keeping your landing pages relevant to your fine-grained audience, you cannot induce your visitors to take interest in your services. What you need is unique landing page to catch attention of your leads.
Rather than using the same landing pages for each of your websites, you need to tweak it according to preferences of your local audience. You need to optimize keywords that are searchable within specific location of your business. Similarly, you should throw offers and packages that could tempt your specific audience within a specific area.
Local SEO is critical to succeed with your competitors in 2016. So, if you want to beat your competition this year, you need to apply the above-mentioned 4 Do’s and Don’t’s of local SEO.