SEO is the most trending method to get the right kind of traffic to your website. When you manage to rank on the first page of Google, your website can get scores of traffic.
If the right techniques can get you loads of traffic, some wrong practices can put you in difficulty as well. You have to obey Google’s guidelines and recommendations while performing any SEO activity. If any violation is detected, Google penalizes you heavily. In fact, on extreme situations, Google even removes the websites from its index altogether.
Listed below are 5 ways to prevent penalization from Google.
1. Unique, Valuable and Detailed Content
The biggest violation of Google’s guidelines is using plagiarized content. Google’s algorithms will penalize you immediately for copied content.
It is important that you create unique, valuable and detailed content. It will get you genuine traffic and Google also loves detailed content which adds value and is different from others.
Here are some tips that you can keep in mind while creating a blog post.
- Create to the point and catchy titles.
- Give comprehensive information on the topic you are writing about.
- Write detailed content as Google loves in-depth content. However, it doesn’t mean that you should just focus on the word count. Repetition of the same point will only deter your readers. Focusing on quality and quantity both is necessary.
- Provide references to the sources of your information as it makes your content authoritative.
- Ensure that your information is always up to date. Fresh and regular blog posts will keep you safe from Google’s penalization.
2. Relevant Domains Backlinking
Backlinks are a great source of obtaining traffic for your website and rank higher on the first page of Google’s search engine results. However, in the recent years, with different updates to the algorithms of Google, like Penguin, relevancy has become the key to successful backlinking. For example, if your website is about homecare and you are getting links from niches like insurance, children’s welfare and scientific discoveries, Google will percept it as a complete violation and you will have to face the consequences.
Google strictly penalizes the websites which have backlinks pointing to them from irrelevant sources. Such backlinks are considered spammy and Google Penguin update punishes such websites.
3. Link Profile Clean-up
Cleaning your link profile regularly is very essential to avoid Google from censoring your website. Get rid of any spammy or links of the low quality. Regular monitoring of your link profile is extremely necessary.
The best way to perform this task is to use Google Webmaster Tool’s dashboard. It is very easy as you just have to log in to your account on Google Webmaster Tools. Following the instructions, you can download the list of the latest links pointing to your website. Check out this list every two months and remove any low-quality links.
4. Mobile-Friendly Web Design
With the arrival of Mobilegeddon algorithm, it has become essential for all websites to be mobile-friendly. With more and more searches taking place from smartphones, tablets and other such devices, a mobile-friendly version of the website is unavoidable. Google ranks the websites that responsive to mobiles compared to the ones that aren’t.
5. Strong Brand Image
If you have a strong brand image, then you have a great chance to be prevented from Google penalizing you. Google usually doesn’t punish established brands even if they have some problems with their SEO strategy. Brands have a better chance of recovering from the penalties as well. By building your trust on the internet, you can qualify as a brand name with Google.
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