Saba SEO, an online marketing company, is offering information, advice and guidance on how companies and organization can build their brand online through backlinks and SEO.
DIY Backlink Building
Backlinks are an integral part of an effective SEO strategy. Backlinks are also one of the key factors used by major search engines such as Google and Bing to determine how well a website should rank in organic search results. If you’re planning to dive into DIY backlink building, having a firm grasp on the basics of backlinks can not only help you acquire quality and relevant backlinks but also prevent any possible penalty from search engines.
Backlinks and SEO
Links directed towards your website, known as backlinks or inbound links, are important to SEO because they indicate the popularity or importance of a particular website. Most search engines allocate points for quality backlinks and use such links to gauge the relevance of a particular page compared with similar ones that would show up in a search query. It’s important to note that not all links are created equal. There are two types of backlinks.
Do-Follow vs. No-Follow Backlinks
A do-follow link carries the trust, authority and credibility of the link-giving website to the link receiving website. Hence, from an SEO ranking perspective, the more do-follow links one can get, the better it is.
On the other hand, a no-follow link is one that doesn’t carry the trust, authority and credibility of the link-giving domain to the link-receiving domain. Hence, they really do not count towards the receiving website’s page rank. No-follow links are typically used in comments sections of forums, blogs and social media sites such as Facebook and Twitter. Although no-follow links do not influence the ranking of a website, such links can still effectively build your brand and boost your online
For SEO purposes, backlinks must be from relevant websites or blogs that have similar topics or are closely related to your industry. If you have bad, low-quality backlinks from unreliable or irrelevant sources, your website can get penalized by major search engines including Google and Bing. Now that we have the basics of backlinks out of the way, how can you build backlinks?
How to Build Effective Backlinks
Link building is a time consuming and resource intensive process. It requires a lot of patience, hard work and outreach effort. The best way to acquire links is to earn them through awesome content. If you create high quality content that is useful to others, they will link back to your content naturally. It’s important to not give up easily as it does take time to succeed at acquiring high quality backlinks. Luckily there are several effective and simple strategies you can use to acquire quality and relevant backlinks without breaking the bank. If you are ready to start this journey, then head over to our comprehensive free link-building guide that shows you exactly how you can acquire backlinks to your website.
Saba SEO is a San Diego-based Online Marketing company assisting clients with SEO, PPC, social media and web design efforts that engage the target audience and drive website traffic for profitable growth. To learn more about Saba SEO’s services, please visit www.sabaseo.com .