Search Engine Optimization (SEO) is an ever-evolving art that can shift dramatically overnight with the release of another Google update. It pays to constantly review your strategies whether you are a seasoned SEO professional or a newbie in social marketing. To stay ahead of shifting tides, business owners need to undersand the changing landscape for 2016 and plan their strategies accordingly. Here are few things to consider when debating new online marketing plans.
Move to Mobile
In 2015, Google made it clear that they would upgrade the rankings of those sites that were already “mobile-friendly.” Responsive web design is a big part of that. However, there is much more to mobile design than just trying to fit your graphics and text into any size mobile device, it also includes new ideas in Google Material Design, local SEO, and flexible grid layouts.
Essential Keyword Planning
Local SEO means understanding the query needs of location-based customers who are searching for your products or services, often on their smartphones. Long-tail keywords still produce excellent results for online marketers. These keywords have low competition and high demand, but generally are four to five words long. Content hubs with different linked articles focusing on a theme of keywords has also been shown to be effective in raising ranks.
Backlinks are the holy grail of SEO with high authority, non-reciprocal, links producing the most “link juice.” How do you get these backlinks? Create a strategy to target multiple channels and audiences so that you can have backlinks help your SEO ranking. For instance, backlinks from YouTube videos can help because Google owns YouTube and it seems they give more weight to some types of links over others, particularly those that help Google.
How can you keep track of publishing content, keyword planning, metrics and results on so many different channels? Automate so that you don’t have to do things manually all the time. Automation also a good way to keep an eye on the competition with tools like Majestic SEO, Alexa, and Moz Domain Authority checker. In this way, you can refine what links work best for your site, new strategies your competitors are using, and what results in traffic generation and conversion are happening via your present strategy.
Plan to Succeed
Put your goals and objectives on paper with measurable metrics that can be tracked to obtain a good view of what works and what doesn’t. Then, automate as much as possible so that you don’t spend days doing things the hard way. Review your results every month. Finally, be flexible and learn to tweak what isn’t working and to exploit what is working to its maximum benefit.