Video is an essential part of our life today. Long gone are the days when we used to sit in front of a TV and watched a commercial or two. In the present scenario, a video can be watched anywhere, anytime. In fact, it is not even limited to commercials only. From a recipe to a birthday wish to the how-to’s, everything is done through a video these days.
Increase in the Video Culture
Back in July 2015, at a conference in Aspen, Colo, Susan Wojcicki, YouTube’s chief executive stated that the top three priorities of the site in 2016 will be mobile, mobile, mobile.
Mobile Video Marketing is definitely the hottest trend of 2016 as more and more people are turning their head towards smartphones for every little thing. According to the latest studies, videos are watched by almost 75 million people in U.S every day. Video sharing is one of the most highly rated activities on the social media sites. Most of the videos are viewed on a smartphone or a mobile device. According to the publishers, 2016 will see the increase in revenues from 24 percent up to almost 30 percent.
Jessica Riches from LMW Labs says: Video marketing in 2016 will be a focus on a richer experience that gives exclusive access to brand culture – allowing consumers to get to know the company better. Whether this is audiovisual informational content, behind-the-scenes updates or live streams from the office, it’ll build a deeper connection between brand and consumer.
Video on the Go!
Modern video watching is completely different from the traditional commercials. Today’s video is all about accessing it on the go. Whether it is a long train route or just a 10-minute taxi ride from one block to another, a video can keep you entertained. Even during a commercial break on TV and Theatres, people reach out to their mobiles for some kind of internet activity. Most of the video sharing on social sites is done during these moments. Some big businesses have realized this and they’ve been in touch with their viewers since a long time
The Millennial Trend
It is no longer about banners and social media ads. If your target audience mostly consists of the Millennial, then you definitely need to utilize the video marketing techniques. Today’s audience no longer gives importance to direct brand marketing. It is all about the subtle messages conveyed to your audience. You need to engage your audience both mentally and emotionally through a 10 second -20-minute video. Millennial is a generation greatly influenced by these online ads, so it is just the thing to get interactive with your audience through dynamic, engaging, and influential videos.
An Investment that Pays Off
It is about time that you get on the bandwagon of Mobile Video Marketing. Investing in a good video to connect to your customers will prove to be the best move of 2016 for you. The content is good, but it is the video that spices up your marketing efforts. The dynamics of a video are totally different and more influential than the content. A video has the capacity to capture the viewer’s attention and retain it more easily. The modern viewer is more audio-visually oriented than being a reader. Videos leave a more lasting impression on the customer’s mind. So, overall it is an investment that is guaranteed to pay off if you have a vibrant, impressive, funny and intriguing video that’s going to touch the hearts and minds of your viewers in 2016.