Video is one of the hottest mediums today to connect with anyone. Modern technology and the smartphones have made it very easy for everyone, even those who have no experience of creating a video. For businesses who want to keep in touch with their users, video is an extremely useful source. SEO experts and webmasters looking for profits and output cannot deny the importance of marketing through a mobile video in today’s scenario. In the following lines, you will find 5 ways in which you can increase your productivity in 2016, using mobile video marketing.
1.Search Engines Love Mobile Videos
Search Engines are in love with videos, especially if they could be accessed on a mobile. A video that becomes viral is a much more effective source of marketing than all the other techniques put together.
Content which is embedded with a couple of videos ranks higher in the search engines. With the arrival of Google’s Mobilegeddon, it is essential for every website to be mobile friendly; thus, a mobile friendly website with videos that can obtain user retention is a complete package. When a user opens your website it is much easier for him or her to watch a video demonstration compared to reading a whole page or in fact, a couple of pages about what you actually do. With the right keywords and a video on your mobile-friendly website, you can ensure that your website is ranked higher.
2.Exposure on Social Media
Most of the people spend their time on social networking sites these days. A video that becomes a favorite is shared hundreds of times via mobile. In this way, your business has great exposure to a lot of permanent and potential customers.
3.Attract Clients to Your Website
You may have come across a video on a social site or any other place that impressed you a lot. And this led you to the website for more video content. And that’s how you gain visitor’s retention on the page. An entertaining video can attract clients much faster than the text or any other means. Of course, more visitors to your website means more traffic and eventually more business.
4.Clear Doubts- Increase Sales
Seeing is Believing – A video is an excellent way to clear any doubts that a customer has about your product. For instance, you own a business of kitchen accessories. Now, imagine a housewife who has been grocery shopping and now waiting for her turn in the long queue before the cash counter; to kill her time, she is surfing online on her smartphone and comes across a video demonstrating how one of your products works. She may order one your products, then and there; thus an effective marketing of your products on the go.
5.Personalized Experience for Your Customers
Nowadays, video experience is all about anywhere and anytime. A mobile friendly website with a virtual store where you give your visitors a video tour is definitely a smart move. Marketing these days is all about connecting with your customer and what better way to approach your customers than a video which gives them a fair idea where they are going to invest their hard-earned dollars. Many of the businesses who are flourishing are doing intelligent mobile video marketing, by personalizing the video according to the customer’s needs and habits.
These are just some of the ways in which mobile video marketing can lead to an increase in your productivity. It is advantageous for your brand recognition and obtaining customer’s attention. Marketing through mobile videos is here to stay for a long time and those businesses that are still hesitant to join the league, are in danger of falling out of the competition completely.